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How To Launch a Bulk SMS Mobile Marketing Campaign

As we have mentioned in previous videos it is imperative that you only market to people who have opted in (given their permission) to receive SMS communications and marketing material from your company.

Here are two quick sources for growing your opt in list:

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Pros and Cons of SMS Marketing Campaigns

Pros:

Cost effective:
Research has shown that it takes 1.8 to 2.4 phone calls to reach someone. On each call you are being billed connection fees and fees for the call duration.

Sending a single SMS is quicker and cheaper than multiple phone calls.
 

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