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Direct Axis Pty Ltd

Direct Axis requirements were:

  1. Develop a system to enable a collections department to submit a data file that may be used for SMS or WAP push messaging to communicate with their client base.
  2. Develop a mobile payment solution to allow customers to perform the following from their mobile phones:
    • Change debit order details and dates
    • Pay outstanding amounts via credit card - mobile payment
    • Request a call-back

Solution:

  1. We developed a customized message manager application that allows the collections department to send personalized messages to selected customers whose information can be drawn from the customer database. This message can be sent either as an SMS, WAP push message or a combination of the two, allowing the customer to reply, or link directly to the Mobisite.
  2. We developed a Mobisite (WAP site) to enable customers to perform the following:
    • Change debit order details and dates
    • Pay outstanding amounts via credit card
    • Request a call-back
Outcome:

 The client has increased collections significantly since activating the web based message manager application, and has managed to do so at a fraction of the cost of employing further debt collection staff.

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The "Top 3 Mobile Marketing Ideas for South Africa" walks business owners through the use of simple, cost effective mobile technologies that can be integrated to current advertising or Bulk SMS Campaigns to deliver added value and consumer interaction.
 

The three ideas we explore are:

 

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