Home » Products » Premium Rate SMS

Premium Rate SMS

Channel Mobile, being a Premium Rate SMS merchant, is able to offer a wide price band of Premium Rate SMS (PRSMS) numbers across South African mobile phone networks.

A Premium Rate SMS is a 5 digit shortcode (e.g. 31941) that carries a standard or premium rate charged to the sender of the SMS.  Using a shortcode allows businesses the functionality to generate sales leads, compile databases and create revenue.

There are two types of shortcodes:

  1. Dedicated
  • A dedicated shortcode is a unique number that belongs to one business only. E.g. Channel Mobile own the shortcode 31941
  1. Shared
  • A shared shortcode is a number that is shared between several businesses that use a specific and unique keyword to identify which business/campaign each PRSMS belongs to. E.g. Channel Mobile use the keyword “info” and PhoneFuel use the keyword “prepaid airtime”, both keywords operate on the shortcode 33369.
After your client/lead sends a premium rate SMS to the shortcode, a reply or Message Terminating (M.T) SMS is immediately pushed back to the sender confirming that his/her mobile originating (M.O.) SMS was successful and received.

The revenue generated by the SMS is shared between the Network Operator (Cell C, MTN and Vodacom) and the WASP (Channel Mobile in this case).  In turn we pass on a majority of the revenue share we receive, back to our customers after the MT message deductions.

It must be noted that the M.T. SMS can include additional product information or advertising for your business or service.

PRSMS can be used in the following ways:
  • Premium SMS competitions.
  • Create sales leads: The shortcode can be appended to marketing material, thereby allowing customers to send SMS requests for more info creating a two way communication channel.
  • Polls and Surveys: customers respond or opt in to polls and surveys with their comments.
  • Voting: most common are TV or radio campaigns where voters can respond by SMS’ing their choice to the shortcode.
  • Creating an opt in database
The Short Code rate bands are as follows:
  • 0.50c
  • R1
  • R1.50
  • R2.00
  • R3.00
  • R5.00
  • R7.50
  • R10.00
  • R15.00
  • R20.00
  • R25.00
  • R30.00
Once a campaign has been launched Channel Mobile will provide a monthly billing schedule with the following information.

  • Summary report on total entries recieved, segmented by Network Operator
  • Mobile number of M.O. SMS
  • Date and time SMS was sent
  • Response date and time of the M.T. SMS
  • Text contained in the SMS

As full member of the Wireless Application Services Providers Association (WASPA) Channel Mobile ensure that all campaigns adhere to the industry advertising guidelines

Please Contact Channel Mobile for More Information:


Please fill in the characters in the field below, you will then be able to submit the form.

The "Top 3 Mobile Marketing Ideas for South Africa" walks business owners through the use of simple, cost effective mobile technologies that can be integrated to current advertising or Bulk SMS Campaigns to deliver added value and consumer interaction.
 

The three ideas we explore are:

 

read more