Category Archives: Articles

Why MMS is still the best marketing tool

Why MMS is still the best marketing tool for direct messaging

Multimedia Messaging Service – this is how it works The MMS service is similar to an SMS (Short Message Service) in some ways but has more functions and benefits than a standard SMS. To explain it very simply, it’s a message service that can contain more than one type of media, for example: photos music … Continue reading Why MMS is still the best marketing tool for direct messaging

SMS Campaigns - Channel Mobile

SMS Campaigns – the most effective way to reach potential clients

As with all forms of communication, marketing requires a certain etiquette to ensure the effectiveness of the campaign. It is best to keep in mind that, in this information age, people are being bombarded with information constantly in their waking hours, and to be received well by the customer, the form the communication takes needs … Continue reading SMS Campaigns – the most effective way to reach potential clients

Using USSD

Make Recruitment More Accessible With USSD

Alternative mobile ussd protocol makes accessing server-based forms possible from any mobile device, widening the scope of a recruitment campaign in areas where internet access is scarce. With less than half of all South Africans having access to an internet-enabled computer, alternative means of instant communication and information access are in high demand. Social media … Continue reading Make Recruitment More Accessible With USSD

communicating-with-youth

Campaigning to the youth market through mobile

The youth market has always been a key market for advertisers and marketers.  Brands which are youth-orientated depend on them while brands with a broader demographic understand that engaging young people can help to ensure a flow of custom over many years.  As today’s generation of young people have literally grown up with mobile devices, … Continue reading Campaigning to the youth market through mobile

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10 Mobile Marketing Stats for the New Year

Mobile usage has become so prevalent over the last decade that chances are you’re reading this from a mobile device. Mobile marketing has become an integral part of marketing strategy, and optimising your strategy for mobile effectively is imperative in 2016. But don’t just take our word for it; have a look through these 10 mobile marketing … Continue reading 10 Mobile Marketing Stats for the New Year

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Are you ready for 2016? Mobile Marketing is getting bigger!!

Mobile marketing has been on the rise over the past few years, with major changes in the way people view and receive their information since the smart phone age began. Channel Mobile has only seen increase after increase in the yearly statistics on Mobile Marketing, and you can expect exactly the same in 2016. Here … Continue reading Are you ready for 2016? Mobile Marketing is getting bigger!!

loadshedding

Load shedding leaving your marketing campaign in the dark?

Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses has had to make changes to their marketing strategy as a lot of their … Continue reading Load shedding leaving your marketing campaign in the dark?

Nigeria

How Mobile Can Reward Loyalty – Thick and Thin

Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will stay loyal to a brand, but will also steer future business in the right direction. Loyalty programmes on mobile allows the customer to receive specific deals customised for them, allows the client  to access … Continue reading How Mobile Can Reward Loyalty – Thick and Thin

USSD-code

5 Ways To Use USSD Codes for Marketing Purposes

USSD has been around for some time now. These versatile codes have been used for almost anything, to getting help in emergency situation to even checking your bank balance when you’re not close to an ATM. The longevity of these codes can be attributed to the fact that they work on almost every type of … Continue reading 5 Ways To Use USSD Codes for Marketing Purposes

showrooming

Mobile – your new shopping buddy

In this day and age of the mobile connected consumer, mobile marketing and mobile couponing have become an important part of the average global shopper’s lifestyle. Research tells us that the global reality is that 1 in 3 Smartphone owners use their device while shopping. In South Africa, our average shoppers aren’t excluded from this … Continue reading Mobile – your new shopping buddy

sms-marketing

The Time is Now for SMS Marketing

The Time is Now for SMS Marketing In South Africa 92,8% of the population owns a mobile phone, so it’s no surprise that short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients. The SMS platform offers a unique moment for consumer engagement, where businesses are … Continue reading The Time is Now for SMS Marketing

mobile-africa

Channel Mobile leads the way into Africa

Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand, Channel Mobile is leading the way by developing innovative platforms for real engagement across the African continent. New business opportunities, new markets, new innovative campaigns to get across borders are … Continue reading Channel Mobile leads the way into Africa

The-Benefits-of-Mobile-Marketing

The Power to Reach all LSM Groups

Every business should have a great understanding of who their target market is, that is however one side of the coin. Through today’s technology and in depth analytics we are able to follow the path to purchase and learn the demographics of our target audience. Once we know who these people are; their age, gender … Continue reading The Power to Reach all LSM Groups

USSD Campaigns

USSD Campaigns We’ve Done & Can Do For You!

At Channel Mobile we really can do it all! Be however crazy the idea might seem, we can make it happen and make it work. As a mobile marketing agency we provide support in the strategizing of campaigns to help reach the most effective solution for you. We do all development, deployment, testing and reporting. Be it a plain USSD survey or … Continue reading USSD Campaigns We’ve Done & Can Do For You!

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How To Launch a Bulk SMS Mobile Marketing Campaign

As we have mentioned in previous videos it is imperative that you only market to people who have opted in (given their permission) to receive SMS communications and marketing material from your company. Here are two quick sources for growing your opt in list: Premium Rate SMS (Shortcodes): A Premium Rate SMS is a 5 digit shortcode (e.g. 31941) … Continue reading How To Launch a Bulk SMS Mobile Marketing Campaign