Category Archives: Articles

Why MMS is still the best marketing tool
Articles

Why MMS is still the best marketing tool for direct messaging

Multimedia Messaging Service – this is how it works The MMS service is similar to an SMS (Short Message Service) in some ways but has...

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What is Mobile Marketing
Articles

What is mobile marketing?

What is mobile marketing? Mobile marketing is marketing methods targeted towards uses of mobile devices such as smartphones and tablets. It can utilize advertising on...

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What is Social Media Marketing
Articles

What is social media marketing?

What is social media marketing? What is Social Media Marketing? Social media marketing is the use of social media as a marketing tool, to help...

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SMS Campaigns - Channel Mobile
Articles

SMS Campaigns – the most effective way to reach potential clients

SMS Campaigns As with all forms of communication, marketing requires a certain etiquette to ensure the effectiveness of the campaign. It is best to keep...

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Marketing
Articles

Using Mobile Marketing to Reach your Audience

Mobile Marketing& Your Audience If you think about the most used item that you own, what would it be? We are likely making a pretty...

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Mobile Customer Behaviour
Articles

Mobile Customer Behaviour

Mobile Customer Behaviour Remember back in the days when owning a Motorola brick mobile phone meant that you were the envy of all your friends?...

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Channel Mobile SMS
Articles

Our USSD Services Overview

What is USSD? We offer USSD (Unstructured Supplementary Service Data) short codes, which allows for the accessing of varying applications through mobile devices. This works...

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Mobile Marketing
Articles

The Evolution of Mobile Marketing

Traditional marketing has evolved and more people are on mobile instead of desktop. Let me ask you quick question before we proceed: “When is the...

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Articles

Make Recruitment More Accessible With USSD

Alternative mobile ussd protocol makes accessing server-based forms possible from any mobile device, widening the scope of a recruitment campaign in areas where internet access...

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Bulk SMS
Articles

Benefits of Please Call Me Advertising

Please Call Me Advertising - The benefits Businesses of any kind can benefit from using Please Call me to advertise in three ways. Firstly, by...

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Articles

Mobile World Of Apps

Mobile World Of Apps It's often said that a journey of a thousand miles begins with the first step.  In the century and a half...

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youth market
Articles

Campaigning to the youth market through mobile

Campaigning to the youth market The youth market has always been a key market for advertisers and marketers.  Brands which are youth-orientated depend on them...

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satisfying
Articles

Are you satisfying your customer’s needs?

The speed in which you are able to attend to clients during a time of frustration can take your business from mediocre to efficient. Satisfying...

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Articles

Channel Mobile “Know my Rights”

Channel Mobile “Know my Rights” With human rights day coming up on Monday the 21st March we thought it would be important to share the...

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Articles

What’s still relevant in mobile marketing 2016?

Relevant Mobile Marketing 2016 With more and more people using their smart phones to do online searches it has become pivotal that your business has...

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Articles

10 Mobile Marketing Stats for the New Year

Mobile usage has become so prevalent over the last decade that chances are you’re reading this from a mobile device. Mobile marketing has become an integral...

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Articles

Are you ready for 2016? Mobile Marketing is getting bigger!

Mobile Marketing in 2016: Mobile marketing has been on the rise over the past few years, with major changes in the way people view and...

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Articles

Load shedding leaving your marketing campaign in the dark?

Load shedding & marketing campaigns Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these...

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Mobile Can Reward Loyalty
Articles

How Mobile Can Reward Loyalty – Thick and Thin

Mobile Can Reward Loyalty Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will...

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Articles

5 Ways To Use USSD Codes for Marketing Purposes

USSD Codes & Marketing USSD has been around for some time now. These versatile codes have been used for almost anything, to getting help in...

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Articles

Mobile – your new shopping buddy

Mobile - your new shopping buddy In this day and age of the mobile connected consumer, mobile marketing and mobile couponing have become an important...

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Articles

The Time is Now for SMS Marketing

The Time is Now for SMS Marketing In South Africa 92,8% of the population owns a mobile phone, so it’s no surprise that short message...

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Africa
Articles

Channel Mobile leads the way into Africa

Africa & Mobile Marketing Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a...

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Articles

The Power to Reach all LSM Groups

The Power to Reach all LSM Groups Every business should have a great understanding of who their target market is, that is however one side...

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Articles

A Bright Future For SMS

The future of SMS There has been a lot of debate regarding the future and longevity of the telecommunication solution known as SMS. The questions...

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USSD Campaigns
Articles

USSD Campaigns We’ve Done & Can Do For You!

USSD Campaigns At Channel Mobile we really can do it all! Be however crazy the idea might seem, we can make it happen and make it work. As...

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Responsive Web Design VS Mobi Site Debate
Articles

The Responsive Web Design VS Mobi Site Debate

Responsive Web Design VS Mobi Site Talking about digital marketing we generally recognize mobile is king, but with the many different options available in the...

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Articles

Why USSD is the Place to be!

Although most people don’t know what USSD is most of us have used it before! You know that funny looking *100# number you call when...

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Bulk SMS Mobile Marketing Campaign
Articles

How To Launch a Bulk SMS Mobile Marketing Campaign

Bulk SMS Mobile Marketing Campaign As we have mentioned in previous videos it is imperative that you only market to people who have opted in (given their...

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SMS Marketing Campaigns
Articles

Pros and Cons of SMS Marketing Campaigns

We believe you should be aware of the pros and cons of SMS marketing Campaigns before taking on this endeavour, read through these important points...

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