Category Archives: Articles

Why MMS is still the best marketing tool
Articles

Why MMS is still the best marketing tool for direct messaging

Multimedia Messaging Service – this is how it works The MMS service is similar to an SMS (Short Message Service) in some ways but has...

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What is Mobile Marketing
Articles

What is mobile marketing?

Mobile marketing is marketing methods targeted towards uses of mobile devices such as smartphones and tablets. It can utilize advertising on mobile based websites, through...

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Social Media Marketing
Articles

What is social media marketing?

What is social media marketing? Social media marketing is the use of social media as a marketing tool, to help expand one’s business. A massive...

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SMS Campaigns - Channel Mobile
Articles

SMS Campaigns – the most effective way to reach potential clients

As with all forms of communication, marketing requires a certain etiquette to ensure the effectiveness of the campaign. It is best to keep in mind...

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Marketing
Articles

Using Mobile Marketing to Reach your Audience

If you think about the most used item that you own, what would it be? We are likely making a pretty good guess to say...

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Mobile Customer Behaviour
Articles

Mobile Customer Behaviour

Remember back in the days when owning a Motorola brick mobile phone meant that you were the envy of all your friends? In the last...

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Channel Mobile SMS
Articles

Our USSD Services Overview

What is USSD? We offer USSD (Unstructured Supplementary Service Data) short codes, which allows for the accessing of varying applications through mobile devices. This works...

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Mobile Marketing
Articles

The Evolution of Mobile Marketing

Traditional marketing has evolved and more people are on mobile instead of desktop. Let me ask you quick question before we proceed: “When is the...

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Using USSD
Articles

Make Recruitment More Accessible With USSD

Alternative mobile ussd protocol makes accessing server-based forms possible from any mobile device, widening the scope of a recruitment campaign in areas where internet access...

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Bulk SMS
Articles

Benefits of Please Call Me Advertising

Businesses of any kind can benefit from using Please Call me to advertise in three ways. Firstly, by simply attaching your ad to a text...

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mobile-tips
Articles

Mobile World Of Apps

It's often said that a journey of a thousand miles begins with the first step.  In the century and a half (almost) since the telephone...

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communicating-with-youth
Articles

Campaigning to the youth market through mobile

The youth market has always been a key market for advertisers and marketers.  Brands which are youth-orientated depend on them while brands with a broader...

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channel-mobile-customer-care
Articles

Are you satisfying your customer’s needs?

The speed in which you are able to attend to clients during a time of frustration can take your business from mediocre to efficient. As...

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Channel-Mobile-Images-2
Articles

Channel Mobile “Know my Rights”

With human rights day coming up on Monday the 21st March we thought it would be important to share the message behind it and how...

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channel-2
Articles

What’s still relevant in mobile marketing 2016?

Relevant Mobile Marketing 2016 With more and more people using their smart phones to do online searches it has become pivotal that your business has...

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cm
Articles

10 Mobile Marketing Stats for the New Year

Mobile usage has become so prevalent over the last decade that chances are you’re reading this from a mobile device. Mobile marketing has become an integral...

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pimgpsh_fullsize_distr
Articles

Are you ready for 2016? Mobile Marketing is getting bigger!!

Mobile marketing has been on the rise over the past few years, with major changes in the way people view and receive their information since...

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loadshedding
Articles

Load shedding leaving your marketing campaign in the dark?

Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had...

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Nigeria
Articles

How Mobile Can Reward Loyalty – Thick and Thin

Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will stay loyal to a...

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USSD-code
Articles

5 Ways To Use USSD Codes for Marketing Purposes

USSD has been around for some time now. These versatile codes have been used for almost anything, to getting help in emergency situation to even...

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showrooming
Articles

Mobile – your new shopping buddy

In this day and age of the mobile connected consumer, mobile marketing and mobile couponing have become an important part of the average global shopper’s...

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sms-marketing
Articles

The Time is Now for SMS Marketing

The Time is Now for SMS Marketing In South Africa 92,8% of the population owns a mobile phone, so it’s no surprise that short message...

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mobile-africa
Articles

Channel Mobile leads the way into Africa

Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand,...

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The-Benefits-of-Mobile-Marketing
Articles

The Power to Reach all LSM Groups

Every business should have a great understanding of who their target market is, that is however one side of the coin. Through today’s technology and...

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Bright-future-for-sms-250x250
Articles

A Bright Future For SMS

There has been a lot of debate regarding the future and longevity of the telecommunication solution known as SMS. The questions to ask are; whether...

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USSD Campaigns
Articles

USSD Campaigns We’ve Done & Can Do For You!

At Channel Mobile we really can do it all! Be however crazy the idea might seem, we can make it happen and make it work. As a mobile...

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Mobile-Debate-250x250
Articles

The Responsive Web Design VS Mobi Site Debate

Talking about digital marketing we generally recognize mobile is king, but with the many different options available in the mobile game, it remains an arena...

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USSD-code
Articles

Why USSD is the Place to be!

Although most people don’t know what USSD is most of us have used it before! You know that funny looking *100# number you call when...

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Mobile-Debate-250x250
Articles

How To Launch a Bulk SMS Mobile Marketing Campaign

As we have mentioned in previous videos it is imperative that you only market to people who have opted in (given their permission) to receive SMS communications...

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SMS Marketing Campaigns
Articles

Pros and Cons of SMS Marketing Campaigns

We believe you should be aware of the pros and cons of SMS marketing Campaigns before taking on this endeavour, read through these important points...

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