Multimedia Messaging Service – this is how it works The MMS service is similar to an SMS (Short Message Service) in some ways but has more functions and benefits than a standard SMS. To explain it very simply, it’s a message service that can contain more than one type of media, for example: photos music … Continue reading Why MMS is still the best marketing tool for direct messaging
Mobile marketing is marketing methods targeted towards uses of mobile devices such as smartphones and tablets. It can utilize advertising on mobile based websites, through ads embedded in mobile applications, and SMS text messages. Why mobile marketing? Mobile use has become one of the most common ways of accessing the internet. Mobile usage has expanded … Continue reading What is mobile marketing?
What is social media marketing? Social media marketing is the use of social media as a marketing tool, to help expand one’s business. A massive proportion of society, especially young and middle aged people use social media. The aim is to help generate website traffic or attention for a product or service through social media. … Continue reading What is social media marketing?
As with all forms of communication, marketing requires a certain etiquette to ensure the effectiveness of the campaign. It is best to keep in mind that, in this information age, people are being bombarded with information constantly in their waking hours, and to be received well by the customer, the form the communication takes needs … Continue reading SMS Campaigns – the most effective way to reach potential clients
If you think about the most used item that you own, what would it be? We are likely making a pretty good guess to say it’s your mobile phone. After all, more than 50% of South Africans look at their phones first thing in the morning. With those stats in mind, it is not difficult … Continue reading Using Mobile Marketing to Reach your Audience
Remember back in the days when owning a Motorola brick mobile phone meant that you were the envy of all your friends? In the last few years, the possession of a mobile device has become so common that it would be weird if someone didn’t own one. Aside from the actual advancements in mobile technology, … Continue reading Mobile Customer Behaviour
What is USSD? We offer USSD (Unstructured Supplementary Service Data) short codes, which allows for the accessing of varying applications through mobile devices. This works by a customer using a short code to access an application on the network in an open session. Because this operates on an open session, the speed of communication is … Continue reading Our USSD Services Overview
Traditional marketing has evolved and more people are on mobile instead of desktop. Let me ask you quick question before we proceed: “When is the last time you found yourself without your phone or mobile device?” I’m sure it doesn’t happen much. In our modern society the mobile device isn’t just a luxury, it has … Continue reading The Evolution of Mobile Marketing
Alternative mobile ussd protocol makes accessing server-based forms possible from any mobile device, widening the scope of a recruitment campaign in areas where internet access is scarce. With less than half of all South Africans having access to an internet-enabled computer, alternative means of instant communication and information access are in high demand. Social media … Continue reading Make Recruitment More Accessible With USSD
Businesses of any kind can benefit from using Please Call me to advertise in three ways. Firstly, by simply attaching your ad to a text message it will be seen by both receiver and sender. This means that twice the number of people will become aware of your product or service. Since Please Call me … Continue reading Benefits of Please Call Me Advertising
It’s often said that a journey of a thousand miles begins with the first step. In the century and a half (almost) since the telephone became a reality, it has developed from being a clunky, static and limited piece of apparatus into being the sleek, mobile and multi-functional device we know today. The rise and … Continue reading Mobile World Of Apps
The youth market has always been a key market for advertisers and marketers. Brands which are youth-orientated depend on them while brands with a broader demographic understand that engaging young people can help to ensure a flow of custom over many years. As today’s generation of young people have literally grown up with mobile devices, … Continue reading Campaigning to the youth market through mobile
The speed in which you are able to attend to clients during a time of frustration can take your business from mediocre to efficient. As we have discussed in previous blogs, mobile accessibility is vital for the growth and relevance of your business in this generation. So having your business accessible via the various mobile … Continue reading Are you satisfying your customer’s needs?
With human rights day coming up on Monday the 21st March we thought it would be important to share the message behind it and how you can use mobile marketing to encourage customers to be interactive with your business by making use of short code mobile services. Let’s start with a quick recap on what … Continue reading Channel Mobile “Know my Rights”
Relevant Mobile Marketing 2016 With more and more people using their smart phones to do online searches it has become pivotal that your business has a mobile friendly website and makes full use of what mobile marketing can do for you. With society spending more time on the internet via their mobile phones it’s important … Continue reading What’s still relevant in mobile marketing 2016?
Mobile usage has become so prevalent over the last decade that chances are you’re reading this from a mobile device. Mobile marketing has become an integral part of marketing strategy, and optimising your strategy for mobile effectively is imperative in 2016. But don’t just take our word for it; have a look through these 10 mobile marketing … Continue reading 10 Mobile Marketing Stats for the New Year
Mobile marketing has been on the rise over the past few years, with major changes in the way people view and receive their information since the smart phone age began. Channel Mobile has only seen increase after increase in the yearly statistics on Mobile Marketing, and you can expect exactly the same in 2016. Here … Continue reading Are you ready for 2016? Mobile Marketing is getting bigger!!
Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses has had to make changes to their marketing strategy as a lot of their … Continue reading Load shedding leaving your marketing campaign in the dark?
Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will stay loyal to a brand, but will also steer future business in the right direction. Loyalty programmes on mobile allows the customer to receive specific deals customised for them, allows the client to access … Continue reading How Mobile Can Reward Loyalty – Thick and Thin
USSD has been around for some time now. These versatile codes have been used for almost anything, to getting help in emergency situation to even checking your bank balance when you’re not close to an ATM. The longevity of these codes can be attributed to the fact that they work on almost every type of … Continue reading 5 Ways To Use USSD Codes for Marketing Purposes
In this day and age of the mobile connected consumer, mobile marketing and mobile couponing have become an important part of the average global shopper’s lifestyle. Research tells us that the global reality is that 1 in 3 Smartphone owners use their device while shopping. In South Africa, our average shoppers aren’t excluded from this … Continue reading Mobile – your new shopping buddy
The Time is Now for SMS Marketing In South Africa 92,8% of the population owns a mobile phone, so it’s no surprise that short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients. The SMS platform offers a unique moment for consumer engagement, where businesses are … Continue reading The Time is Now for SMS Marketing
Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand, Channel Mobile is leading the way by developing innovative platforms for real engagement across the African continent. New business opportunities, new markets, new innovative campaigns to get across borders are … Continue reading Channel Mobile leads the way into Africa
Every business should have a great understanding of who their target market is, that is however one side of the coin. Through today’s technology and in depth analytics we are able to follow the path to purchase and learn the demographics of our target audience. Once we know who these people are; their age, gender … Continue reading The Power to Reach all LSM Groups
There has been a lot of debate regarding the future and longevity of the telecommunication solution known as SMS. The questions to ask are; whether or not SMS is a dying breed for networking, communication and marketing? Will the rise of smartphones negatively impact the relevant use for SMS’ing? Is there still a future for … Continue reading A Bright Future For SMS
At Channel Mobile we really can do it all! Be however crazy the idea might seem, we can make it happen and make it work. As a mobile marketing agency we provide support in the strategizing of campaigns to help reach the most effective solution for you. We do all development, deployment, testing and reporting. Be it a plain USSD survey or … Continue reading USSD Campaigns We’ve Done & Can Do For You!
Talking about digital marketing we generally recognize mobile is king, but with the many different options available in the mobile game, it remains an arena where many are confused about what will work best for them. Most recently, when looking to cater for mobile users, the question of whether it is best to switch over … Continue reading The Responsive Web Design VS Mobi Site Debate
Although most people don’t know what USSD is most of us have used it before! You know that funny looking *100# number you call when topping up airtime? That’s USSD. USSD has the unique advantage of offering a simple browsing experience through a menu system. USSD is familiar to the majority of the mobile market thanks … Continue reading Why USSD is the Place to be!
As we have mentioned in previous videos it is imperative that you only market to people who have opted in (given their permission) to receive SMS communications and marketing material from your company. Here are two quick sources for growing your opt in list: Premium Rate SMS (Shortcodes): A Premium Rate SMS is a 5 digit shortcode (e.g. 31941) … Continue reading How To Launch a Bulk SMS Mobile Marketing Campaign
We believe you should be aware of the pros and cons of SMS marketing Campaigns before taking on this endeavour, read through these important points to make a decision on what the best option would be to grow your business. Pros of SMS Marketing Campaigns: Cost effective: Research has shown that it takes 1.8 to … Continue reading Pros and Cons of SMS Marketing Campaigns