Category Archives: General News

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10 Mobile Marketing Stats for the New Year

Mobile usage has become so prevalent over the last decade that chances are you’re reading this from a mobile device. Mobile marketing has become an integral part of marketing strategy, and optimising your strategy for mobile effectively is imperative in 2016. But don’t just take our word for it; have a look through these 10 mobile marketing … Continue reading 10 Mobile Marketing Stats for the New Year

MMS Messaging

Mobile Marketing for 2015: 7 Key Factors.

The start of a new year always brings challenges on how to improve your business, new ways of attracting your market and getting the best return on investment for money spent. Channel Mobile has put together some key elements, for you to be ahead of the competitive pack in 2015. 1. Focus on Mobile Mobile … Continue reading Mobile Marketing for 2015: 7 Key Factors.

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‘Tis the season to be mobile…

With more active and engaged cellphone users in this country today than ever before, a smart mobile marketing campaign is the most effective way to market your company, brand and service this holiday season. It’s direct, interactive and far cheaper than traditional marketing campaigns that often result in a ‘hit and miss’ approach. Mobile marketing … Continue reading ‘Tis the season to be mobile…

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Mobile marketing and Ebola in Africa.

Ebola is the latest pandemic to hit the world. The virus has infected approximately 8 000 people and has caused nearly 4 000 deaths in five West African countries, since the first outbreak in March earlier this year. The rest of the world is on high alert regarding this pandemic, so how do we inform … Continue reading Mobile marketing and Ebola in Africa.

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USSD – what’s the big fuss anyway?

If you’ve ever topped up with airtime, then you’re already familiar with, or rather, used USSD technology? But, like many out there, the nitty gritty’s around how it actually works, remains a mystery. Well after reading this article you will have a better understanding of what USSD really is. I will be answering all the … Continue reading USSD – what’s the big fuss anyway?

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‘Please call me’ still beats WhatsApp in SA

Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South Africa. Of those 32 million own a cell phone, 53% of those adults are below age 35, 78% are black and 55% live in urban areas. More females own smartphones than men, with females dominating … Continue reading ‘Please call me’ still beats WhatsApp in SA

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Key stats on South African mobile space.

Mobile doesn’t just matter in South Africa. It pretty much defines the country’s technological landscape. We are, after all, talking about a country with more SIM cards than people (mobile penetration is at around 128%). It’s how the majority of people in the country access the internet and social networks. If you plan on using … Continue reading Key stats on South African mobile space.

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The Short Code 411

We’ve all seen and heard about them. They’re advertised on the back of cars, on billboards, as entry points for most radio and reality show competitions, used to drive magazine subscriptions, and retailers use them to share billing and in-store promotions. The Premium Rate SMS or Short Code, as it’s commonly referred to, is that … Continue reading The Short Code 411

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Marketing in Africa? SMS is definitely not worth writing off

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information. SMS remains a powerful channel because it can be used to reach nearly anyone with a GSM … Continue reading Marketing in Africa? SMS is definitely not worth writing off

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Get Your Mobile Marketing Samba On!

The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is proving to be a colourful blend of skill, entertainment and the obligatory side dish of on-and-off the field drama. Bet’s are raging and already people are splitting allegiances and choosing new finalists to support. At least 40% … Continue reading Get Your Mobile Marketing Samba On!

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Mobile marketing statistics to help justify your budget

Mobile marketing statistics Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget. At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions … Continue reading Mobile marketing statistics to help justify your budget

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5 Metrics to Assess the Effectiveness of Your SMS Marketing

Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. In order to do this effectively, the key metrics need to be identified, measured and analysed in order to learn and improve future campaigns. Analysis of delivery … Continue reading 5 Metrics to Assess the Effectiveness of Your SMS Marketing

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Channel Mobile Giving Back

At Channel Mobile we are all about giving back and supporting local events and charities that we believe in. In this regards, we sponsor our services to either allow charities to raise funds for their cause or help events market themselves by increasing awareness and attendance through our mobile marketing solutions, be it bulk SMS, short codes or USSD. We like … Continue reading Channel Mobile Giving Back

SMS Marketing

The Benefits of SMS Marketing

Your mobile subscribers want to receive your text messages. More than 90% of all text messages are opened within minutes. Mobile offers are redeemed 10 times more than print coupons. Text marketing keeps your existing customers coming back. Text marketing is affordable – NO printing or postage costs.   CONTACT US today and we’ll show … Continue reading The Benefits of SMS Marketing

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4 Things You Probably Never Knew Your Mobile Phone Could do

Apart from phone calls, messaging and accessing the web; mobile phones can be more useful than we know, especially in times of grave emergencies. Have a look at four ways in which your mobile phone could get you out of some tricky situations – four things that you most likely never thought your mobile phone … Continue reading 4 Things You Probably Never Knew Your Mobile Phone Could do

POPI Act

POPI Act – It’s time to comply

In today’s modern communication age, instant pervasive connectivity is the defining feature. We are all electronically connected – clients, suppliers, colleagues, business leads, family and friends. We’re never far from an electronic device that puts us in touch with people we know and with those we don’t. These devices carry an incredible volume of data traffic … Continue reading POPI Act – It’s time to comply

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Mobile Penetration into Africa

Across the globe there are on-going conflicting claims surrounding the effectiveness of mobile Internet advertising. Mindshare, a global media agency network conducted a survey consisting of 42 000 consumers across 42 countries to draw the conclusion that people still prefer accessing the Internet on their personal computers or desktops, rather than their phones. More than … Continue reading Mobile Penetration into Africa

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The Top 3 Mobile Marketing Ideas for South Africa

The “Top 3 Mobile Marketing Ideas for South Africa” walks business owners through the use of simple, cost effective mobile technologies that can be integrated to current advertising or Bulk SMS Campaigns to deliver added value and consumer interaction. The three ideas we explore are: The use of Premium Rate SMS (shortcodes) for building databases. WAP Push Messaging (SMS URL message) … Continue reading The Top 3 Mobile Marketing Ideas for South Africa

Technology

Corporations warm to new technology

Published on 1, In Edition 29/05/09 0101sv2905mobmark – (www.businessday.co.za) THE corporate dinosaur is getting younger as mobile-phone technology offers cost-effective solutions for expensive business processes. Through mobile-phone technology businesses can rely on customized software to do follow-up jobs, improving customer relations while beating down expenses. Mobile phone internet usage is on the rise internationally, with … Continue reading Corporations warm to new technology

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Corporate SA takes on mobile technology at an unstoppable rate

The corporate dinosaur is getting younger as mobile phone technology offers cost-effective solutions for expensive business processes. Through mobile phone technology, businesses can rely on customized SMS software to do those follow-up jobs, improving customer-relations while dramatically beating down expenses. Mobile phone internet usage is on the rise internationally, with Mobisites, or websites developed specifically for display on cell phones … Continue reading Corporate SA takes on mobile technology at an unstoppable rate

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AppointMate Re-branding!

AppointMate Re-branding! Channel Mobile goes live! www.channelmobile.co.za AppointMate has redefined itself into a holistic mobile solutions company. Channel Mobile is the natural progression of a company and brand that encompasses a full mobile product offering along with the same traditional service and value fundamentals that have always defined this company. Channel Mobile offers AppointMate’s existing product … Continue reading AppointMate Re-branding!