Short Message Service or SMS as it is often called has become one of the most popular forms of communication today. People young and old are texting these short messages to one another hundreds of times a day. It is an easy and effective way to communicate with one another person. Because SMS is such … Continue reading What You Need to Know About Promotional SMS Marketing
With human rights day coming up on Monday the 21st March we thought it would be important to share the message behind it and how you can use mobile marketing to encourage customers to be interactive with your business by making use of short code mobile services. Let’s start with a quick recap on what … Continue reading Channel Mobile “Know my Rights”
Mobile usage has become so prevalent over the last decade that chances are you’re reading this from a mobile device. Mobile marketing has become an integral part of marketing strategy, and optimising your strategy for mobile effectively is imperative in 2016. But don’t just take our word for it; have a look through these 10 mobile marketing … Continue reading 10 Mobile Marketing Stats for the New Year
The Onsight mobile sales app helps improve sales performance by speeding up the ordering process. Use a mobile device to show new products to customers and to quickly create orders and quotes whilst on the road, even when offline. Onsight works on iPads, iPad Minis, Windows 8 tablets, 7- and 10-inch Android tablets and Android … Continue reading The Onsight Mobile Sales App
2015 Increases With a higher percentage of people gaining access to the internet via their phones rather than desktops, it’s inevitable that mobile marketing is only set to be on the rise in 2016, but before we go there let’s take a quick look at what 2015 has offered us in the mobile world. 2015 saw lots … Continue reading 2015 Channel Mobile, Mobile Marketing Wrap Up
Dos and Don’ts of Mobile Marketing When it comes to mobile marketing it’s essential to fully understand what is allowed and what is not, what are good ideas and what ideas you should scrap. Channel Mobile has set out a list to help you implement the best possible mobile marketing campaign. By following these simple … Continue reading Dos and Don’ts of Mobile Marketing
Many people might wonder what mobile marketing is, or what it can do for you. Channel Mobile would like to get you up to date with modern mobile marketing. Mobile marketing is specifically designed for delivery to cell phones, smart phones and other hand held devices giving you the opportunity to instantly communicate with your … Continue reading Mobile Marketing, Know Why
The start of a new year always brings challenges on how to improve your business, new ways of attracting your market and getting the best return on investment for money spent. Channel Mobile has put together some key elements, for you to be ahead of the competitive pack in 2015. 1. Focus on Mobile Mobile … Continue reading Mobile Marketing for 2015: 7 Key Factors.
With more active and engaged cellphone users in this country today than ever before, a smart mobile marketing campaign is the most effective way to market your company, brand and service this holiday season. It’s direct, interactive and far cheaper than traditional marketing campaigns that often result in a ‘hit and miss’ approach. Mobile marketing … Continue reading ‘Tis the season to be mobile…
Ebola is the latest pandemic to hit the world. The virus has infected approximately 8 000 people and has caused nearly 4 000 deaths in five West African countries, since the first outbreak in March earlier this year. The rest of the world is on high alert regarding this pandemic, so how do we inform … Continue reading Mobile marketing and Ebola in Africa.
If you’ve ever topped up with airtime, then you’re already familiar with, or rather, used USSD technology? But, like many out there, the nitty gritty’s around how it actually works, remains a mystery. Well after reading this article you will have a better understanding of what USSD really is. I will be answering all the … Continue reading USSD – what’s the big fuss anyway?
Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South Africa. Of those 32 million own a cell phone, 53% of those adults are below age 35, 78% are black and 55% live in urban areas. More females own smartphones than men, with females dominating … Continue reading ‘Please call me’ still beats WhatsApp in SA
Mobile doesn’t just matter in South Africa. It pretty much defines the country’s technological landscape. We are, after all, talking about a country with more SIM cards than people (mobile penetration is at around 128%). It’s how the majority of people in the country access the internet and social networks. If you plan on using … Continue reading Key stats on South African mobile space.
We’ve all seen and heard about them. They’re advertised on the back of cars, on billboards, as entry points for most radio and reality show competitions, used to drive magazine subscriptions, and retailers use them to share billing and in-store promotions. The Premium Rate SMS or Short Code, as it’s commonly referred to, is that … Continue reading The Short Code 411
The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information. SMS remains a powerful channel because it can be used to reach nearly anyone with a GSM … Continue reading Marketing in Africa? SMS is definitely not worth writing off
The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is proving to be a colourful blend of skill, entertainment and the obligatory side dish of on-and-off the field drama. Bet’s are raging and already people are splitting allegiances and choosing new finalists to support. At least 40% … Continue reading Get Your Mobile Marketing Samba On!
Mobile marketing statistics Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget. At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions … Continue reading Mobile marketing statistics to help justify your budget
Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. In order to do this effectively, the key metrics need to be identified, measured and analysed in order to learn and improve future campaigns. Analysis of delivery … Continue reading 5 Metrics to Assess the Effectiveness of Your SMS Marketing
At Channel Mobile we are all about giving back and supporting local events and charities that we believe in. In this regards, we sponsor our services to either allow charities to raise funds for their cause or help events market themselves by increasing awareness and attendance through our mobile marketing solutions, be it bulk SMS, short codes or USSD. We like … Continue reading Channel Mobile Giving Back
Your mobile subscribers want to receive your text messages. More than 90% of all text messages are opened within minutes. Mobile offers are redeemed 10 times more than print coupons. Text marketing keeps your existing customers coming back. Text marketing is affordable – NO printing or postage costs. CONTACT US today and we’ll show … Continue reading The Benefits of SMS Marketing
Apart from phone calls, messaging and accessing the web; mobile phones can be more useful than we know, especially in times of grave emergencies. Have a look at four ways in which your mobile phone could get you out of some tricky situations – four things that you most likely never thought your mobile phone … Continue reading 4 Things You Probably Never Knew Your Mobile Phone Could do
In today’s modern communication age, instant pervasive connectivity is the defining feature. We are all electronically connected – clients, suppliers, colleagues, business leads, family and friends. We’re never far from an electronic device that puts us in touch with people we know and with those we don’t. These devices carry an incredible volume of data traffic … Continue reading POPI Act – It’s time to comply
Across the globe there are on-going conflicting claims surrounding the effectiveness of mobile Internet advertising. Mindshare, a global media agency network conducted a survey consisting of 42 000 consumers across 42 countries to draw the conclusion that people still prefer accessing the Internet on their personal computers or desktops, rather than their phones. More than … Continue reading Mobile Penetration into Africa
If you would like a deeper understanding of the South African mobile landscape then please feel free to download the Channel Mobile Masterclass presentation. We will have a look at market statistics, the available technologies to market your company or brand, case studies, mobile web versus applications and a full roadmap for planning your next … Continue reading Mobile Masterclass
The “Top 3 Mobile Marketing Ideas for South Africa” walks business owners through the use of simple, cost effective mobile technologies that can be integrated to current advertising or Bulk SMS Campaigns to deliver added value and consumer interaction. The three ideas we explore are: The use of Premium Rate SMS (shortcodes) for building databases. WAP Push Messaging (SMS URL message) … Continue reading The Top 3 Mobile Marketing Ideas for South Africa
Published on 1, In Edition 29/05/09 0101sv2905mobmark – (www.businessday.co.za) THE corporate dinosaur is getting younger as mobile-phone technology offers cost-effective solutions for expensive business processes. Through mobile-phone technology businesses can rely on customized software to do follow-up jobs, improving customer relations while beating down expenses. Mobile phone internet usage is on the rise internationally, with … Continue reading Corporations warm to new technology
The corporate dinosaur is getting younger as mobile phone technology offers cost-effective solutions for expensive business processes. Through mobile phone technology, businesses can rely on customized SMS software to do those follow-up jobs, improving customer-relations while dramatically beating down expenses. Mobile phone internet usage is on the rise internationally, with Mobisites, or websites developed specifically for display on cell phones … Continue reading Corporate SA takes on mobile technology at an unstoppable rate
AppointMate Re-branding! Channel Mobile goes live! www.channelmobile.co.za AppointMate has redefined itself into a holistic mobile solutions company. Channel Mobile is the natural progression of a company and brand that encompasses a full mobile product offering along with the same traditional service and value fundamentals that have always defined this company. Channel Mobile offers AppointMate’s existing product … Continue reading AppointMate Re-branding!