Nigeria is Africa’s largest mobile market with more than 125 million subscribers and a market penetration of around 75% in early 2014. The rapid growth has led to problems with network congestion and quality of service, prompting the regulatory authority NCC to impose fines and sanctions. Every year the network operators are investing billions of … Continue reading Mobile Marketing: Nigeria →

Mobile Marketing, Know How At Channel Mobile knowing what mobile marketing platforms are available to you is a crucial part when setting out your mobile marketing strategy. Deciding on what platform to use will depend on where your target market can be easily reached. For example, if through your market research you discover that most … Continue reading Mobile Marketing, Know How →