Mobile marketing statistics
Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget.
At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions or widespread internal buy-in.
Either way, budget management is a critical aspect of your role as a marketer, or soon will be at one point in your career. Your marketing budget should be informed and defended with facts and figures to support the channels you wish to market your organization on and why.
Mobile, as a marketing channel, can no longer be ignored and must be addressed in order to succeed.