Please call me vs WhatsApp
Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South Africa. Of those 32 million own a cell phone, 53% of those adults are below age 35, 78% are black and 55% live in urban areas.
More females own smartphones than men, with females dominating at 52% and men at 48%. Gauteng is the province with the most cell phone users at 27% and Northern Cape has the lowest number of users at 1%, which makes sense as they are the most and least populated provinces in the country respectively.
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