‘Please call me’ still beats WhatsApp in SA

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Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South Africa. Of those 32 million own a cell phone, 53% of those adults are below age 35, 78% are black and 55% live in urban areas.

More females own smartphones than men, with females dominating at 52% and men at 48%. Gauteng is the province with the most cell phone users at 27% and Northern Cape has the lowest number of users at 1%, which makes sense as they are the most and least populated provinces in the country respectively.

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