Be however crazy the idea might seem, we can make it happen and make it work. Channel Mobile has developed an array of Mobile Marketing solutions for their clients. As a mobile marketing agency we help conceptualise, strategise and advise on the most effective solution for you, to ensure you speak directly to your consumers and achieve optimum campaign results.
See below some of the successful campaigns we have created.
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Direct Axis requirements were:
Busby required a cost effective solution to rapidly SMS enable all Busby outlets throughout South Africa.
BSI required SMS functionality to be added to their workshop management system. The SMS module to be integrated to their existing solution needed to allow a service advisor to:
A sales lead generation and management system needed to be deployed. The sales lead system needed to be user friendly to ensure rapid uptake from existing Hyundai clients and the general public.
Integration of Hyundai’s lead management and prospecting system, Higher Gear, to Channel Mobile’s SMS gateway to allow sending of corporate SMSs to clients mobile phones.
The Checkout USSD campaign commenced on the 16 of June and ran for 83 days. The competition worked as follows: Consumers could enter by dialing the USSD string (*120*5858#) which was found on their pay slip.
The marketing channels used in the campaign included an online presence and POS posters creating awareness about the competition. Consumers stood the chance of winning their share of R1 million in just 4 easy steps.
Quirk is one of the world’s top digital marketing agencies. Their Johannesburg office approached us to strategize, develop and manage a national campaign for their client Dettol. The competition worked as follows:
Targeting lower LSM’s 5-6. Basic idea behind the campaign is that of a home tester club for women to trial a new product launch. The user will be encouraged to submit a review and invite between 1 and 5 friends at a time to join the home tester club and at the end of the campaign the club with the highest number of members wins a prize. The campaign could be experienced in 5 different languages to appeal to a larger target market.
Infestation is a design agency who came to us to develop a mobile campaign for their client Parmalot. They were looking for a mobile element to attach to the new promotional design they had created for Parmalot.
Infestations requirements were:
Develop a system that will enable users to engage with the product and the chance to win daily prizes. Their ultimate goal was to increase brand awareness and generate traffic through a competiton distributed within a small proximity.
The Hunter’s Extreme USSD Competition worked as follows: The initial call to action was a bulk SMS; “We want to know our chinas better! Dial *120*3345# & you could WIN your share of R50 000 worth of airtime with Hunter’s! STOP to opt out. NO<18 20c/20s”.
Therefore consumers could enter by dialing the USSD string attached. The USSD platform consisted of 6 screens, each prompting the user to insert information or answer questions.
The first 5000 entries received R10 airtime on completion of the survey. Hunters Extreme was looking to update and cleanse their database, create great brand association, drive traffic to their Facebook page and increase sales.
We had to the privilege to strategise, develop and manage a national campaign for Gordon’s Gin. Entrants could win a Legendary Event worth R50 000! The competition worked as follows:
Once a selection was made the user was informed that they had successfully entered into the competition.
Simple and extremely effective. View campaign results HERE.
Quirk Cape Town approached us to construct the mobile element of their campaign for their client Savanna. The idea behind the campaign was to promote the new Savanna in a can.
So what did we do!?
Through in-store promotions the user purchased a Savanna and was prompted to dial the USSD string and complete the survey to stand the chance of winning their share of R1 million in cash to ‘bling their braai’ with Savanna.
Channel Mobile did all validation, data storage and management of the winner selection mechanism.
The Savanna campaign was extremely successful, with over 118 000 entries in two months.
The idea was to find a way for Protea Fire & Ice to better understand customer experience.
Channel Mobile therefore developed a mobile system that enabled Protea Fire & Ice Hotel to send out bulk SMS’s every morning to customers that were booking out.
The message thanked the customer for their stay and prompted them to access the attached mobi site link to fill out a quick survey, rating their experience at the hotel out of 10. Was it ‘hot’ or ‘not’!?
The mobile survey included space for comments so that the customers could provide feedback which is imperative for the growth of any business.
Customers also had the opportunity to choose if they would like to receive future marketing material.