Busby House Pty Ltd

House Of BusbyBusby required a cost effective solution to rapidly SMS enable all Busby outlets throughout South Africa.

The required functionality for each Busby Brand was as follows:

  1. Send single SMS and SMS in bulk
  2. Allow delivery reports and replies to be e-mailed back to the sender in real time.
  3. Allow Busby management the facility to administer all aspects of the user’s accounts.
    • Adding and removing users
    • Capping usage on each user – Daily and Monthly sending limits
    • Viewing usage and generating reports
  4. Allow for real time reporting to be viewable online for all users.


Channel Mobile, in conjunction with Busby IT, rolled the Outlook SMS based AppointMate Pro solution out to the Busby brands of:

  1. Busby
  2. Aldo
  3. Nine West
  4. Guess
  5. Mango
  6. Marion and Lindie
  8. Hepker’s
  9. Kipling
  10.  Travelite

AppointMate Pro seamlessly integrated with the Microsoft Outlook e-mail client that was running at each of the Busby retail outlets. This allowed each store manager immediate access to SMS functionality within a familiar environment resulting in reduced time spent training on the system.


AppointMate Pro allowed users to configure their accounts in order to receive delivery reports and replies on sent SMS’s directly to their Inbox.

The administrator web-interface allowed Busby to add and remove users from the system, create user groups, view user usage on a daily, monthly and total basis as well as cap user accounts on a daily and monthly basis.

The user web-interface allowed each retail outlet to log in and view their message history, delivery reports, client replies, bulk SMS reporting details and to cancel any future dated SMS’s.

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