Checkout Supermarket USSD Campaign

The Checkout USSD campaign commenced on the 16 of June and ran for 83 days. The competition worked as follows: Consumers could enter by dialing the USSD string (*120*5858#) which was found on their pay slip.

The marketing channels used in the campaign included an online presence and POS posters creating awareness about the competition. Consumers stood the chance of winning their share of R1 million in just 4 easy steps.

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