The Hunter’s Extreme USSD Competition worked as follows: The initial call to action was a bulk SMS; “We want to know our chinas better! Dial *120*3345# & you could WIN your share of R50 000 worth of airtime with Hunter’s! STOP to opt out. NO<18 20c/20s”.
Therefore consumers could enter by dialing the USSD string attached. The USSD platform consisted of 6 screens, each prompting the user to insert information or answer questions.
The first 5000 entries received R10 airtime on completion of the survey. Hunters Extreme was looking to update and cleanse their database, create great brand association, drive traffic to their Facebook page and increase sales.
The campaign went viral with over 8000 entries in the first day.