Infestation is a design agency who came to us to develop a mobile campaign for their client Parmalot. They were looking for a mobile element to attach to the new promotional design they had created for Parmalot.
Infestations requirements were:
Develop a system that will enable users to engage with the product and the chance to win daily prizes. Their ultimate goal was to increase brand awareness and generate traffic through a competition distributed within a small proximity.
So what ingenious mobile solution was Channel Mobile going to create this time?
The solution: Parmalots USSD Campaign
USSD stands for Unstructured Supplementary Services Data. It is a technology used to send information (usually text menus) between a mobile phone and an application on a mobile network.
It allows customers to request information by using numeric strings (starting with * and ending with #) or text menus via their mobile phone. USSD Codes can encompass once off requests or interactive navigation with a menu based application.
The competition worked as follows….
Consumers could enter by submitting in their name and the USSD code (*120*4901#) found on the product purchased. From those who competed, 10 winners were chosen daily each taking home R30 airtime.
Within the small proximity at which the campaign was distributed, it did extremely well and generated a lot of traffic – over 13 000 entries during the course of the campaign.
View the campaign results HERE.