Protea Hotels

The idea was to find a way for Protea Fire & Ice to better understand customer experience.

Channel Mobile therefore developed a mobile system that enabled Protea Fire & Ice Hotel to send out bulk SMS’s every morning to customers that were booking out.

The message thanked the customer for their stay and prompted them to access the attached mobi site link to fill out a quick survey, rating their experience at the hotel out of 10. Was it ‘hot’ or ‘not’!?

The mobile survey included space for comments so that the customers could provide feedback which is imperative for the growth of any business.

Customers also had the opportunity to choose if they would like to receive future marketing material.

View the mobi site survey HERE.

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