Although most people don’t know what USSD is most of us have used it before! You know that funny looking *100# number you call when topping up airtime? That’s USSD. USSD has the unique advantage of offering a simple browsing experience through a menu system.
USSD is familiar to the majority of the mobile market thanks to “please call me’s” and airtime recharging. When you apply this to research showing that 80% of urban and 94% of rural South Africans have prepaid accounts, you start to get an idea of the potential.
USSD Codes can encompass once off requests or interactive navigation with a menu based application and is extremely effective when targeting a lower LSM as it is supported by all handsets and networks and requires no internet connection – it therefore has great reach and adoption within your market.
USSD campaigns allow for a two-way exchange of a sequence of data. This data is vital user information of your target market that can be captured and stored.
USSD codes can be standard or premium rated. The only difference with a premium rate USSD is that it allows the client to generate revenue from the campaign.
The user is billed an additional session fee, and the price bands vary from R0.60 all the way up to R30.
We do all development, deployment, testing and reporting. Be it a plain USSD survey or competition, to a complex campaign integrating bulk SMS and short codes with the USSD. We’ve done it and can do it for you!
So if you are interested in running successful and effective revenue generating campaigns, fill out the contact form and we will contact you.