Connect with your audience when, where and how they choose. We will help you create and drive higher engagement through mobile technology.
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Deepen your customers brand loyalty by keeping them informed and engaged.
Live chatting will speed up your customer service and positively impact your sales.
A very powerful application tool used for promotions, balance checks, surveys, or generating leads.
SMS short codes are regularly used for promotions; easy to remember for customers and easy to execute.
Send and receive messages at scale, and reach customers via Bulk SMS, MMS, or WhatsApp.
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As a leading communications consultancy, we are focused on helping brands and organisations use the power of communication to create meaningful customer connections that encourage action. Our extensive suite of communication services will help you connect with your audience when, where and how they choose. We’ll help ensure your communication strategies are effective in achieving your goals. Reach out to us in the form below, and one of our communication experts will be in touch.
In today’s digital age, mobile marketing has emerged as a crucial strategy for businesses to reach and engage with their target audience effectively. From mobile apps to SMS marketing, the landscape of mobile marketing is vast and dynamic. In this guide, we’ll explore the best practices and strategies to help you navigate the realm of mobile marketing successfully.
Mobile marketing is a marketing strategy that specifically takes advantage of mobile channels like SMS messaging, mobile apps, messaging apps, and mobile-optimised browser sites to connect with and deliver messages to their customers.
Make sure your content fits on the screen so people don’t have to scroll forever. In addition, cut down on how many clicks it takes for customers to find what they want.
Messaging at the wrong time can ruin the best marketing strategies. That’s why mobile marketing pros plan out when they’ll message before they even start making content.
Being on social media helps build your brand. Adding mobile marketing to your social media game makes your marketing plan even more complete.
Content created with mobile in mind should be short, catchy, and engaging. It needs to grab attention fast! You have way less time to hook and keep a mobile user than someone on a desktop.
Always use a powerful call to action (CTA), and make sure it’s clear and compelling without being too pushy or boring. Use terms like “Download now” or “Get your free trial” instead of generic phrases like “Click here.”
To ensure the strongest ROI, test and optimise your call to action to see what works and what doesn’t.
Online shopping on your phone is totally normal now! M-Commerce is dominating the scene, becoming one of the hottest mobile marketing trends. It’s all about giving users easier shopping, more access, and personalised experiences.
Real-time engagement; streaming on mobile lets you chat with your audience as things happen. It’s like hanging out with them in real life and can make your bond even tighter. Plus, you can answer their questions and give feedback right away.
Did you know mobile users carry a gaming console in their hands? There are almost two billion mobile gamers worldwide! Think about putting ads in games, teaming up with game developers, or even making your own branded games to get consumers hooked.
People’s attention spans are getting shorter and shorter. Make some cool videos and throw them up on platforms like YouTube, Instagram, TikTok, and Snapchat. Just make sure they’re short, sweet, and look good to grab mobile users’ attention.
User-generated content isn’t just hot in mobile marketing, it’s a big deal across all digital marketing. It gets consumers involved in making and sharing real stuff about a brand using their phones. And that builds trust, gets people talking, and creates a real community vibe.
Loads of brands are getting on board with voice search, a big mobile marketing trend. They’re tweaking their websites to optimise voice search SEO, which boosts how easy it is to find them, especially on phones.
Make sure your website and content use conversational keywords. And be ready with clear, snappy answers to common voice questions.
As augmented reality keeps growing, shopping on your phone will never be the same! This technology adds digital stuff like pics, videos, 3D models, and animations onto real-life scenes. It enhances what you see by adding computer-made content to it.
Everybody’s trying to be an influencer these days. It’s a branch of influencer marketing, where you team up with content creators who have a big following on mobile apps like Instagram, YouTube, TikTok, and Snapchat.
To work influencer magic into your mobile marketing, make content that hits home with your audience. Partner up with mobile influencers in your field to reach more people, but make sure they’re promoting your stuff in a real, genuine way.
Mobile marketing is notably cheaper than traditional marketing tactics, a major advantage for businesses with smaller budgets. With mobile marketing, you can reach more consumers without spending your budget like you would with traditional ads.
One of the big perks of mobile marketing – people always have their phones on them, wherever they go. You can tap into the magic of geo-targeting with mobile devices. That means you can send out messages that match up with where the user is right then and there.
When you send out marketing messages to desktops or laptops, there’s a chance the consumer might not see them right away. But with a smartphone, things work differently. For example, an organisation can instantly send out relevant, breaking news. Or a retail store can announce a one-day sale.
We know that messages that are personalised have a greater chance of recall and making consumers take action. And it’s not just content that can get personal – even push notifications can be tailored. Once you’ve got the okay to gather some data, sorting users into groups becomes a piece of cake, and that leads to powerful campaigns.
There are around 5 billion social media users worldwide, and the number is growing daily. The average daily social media usage of internet users is around 143 minutes per day, and a majority of this is on smartphones. Clearly, a mobile marketing strategy that incorporates social media makes a lot of sense. Social media can be used to enhance existing marketing efforts, or it can also be used for news, offers, and separate campaigns.
One of the best things about mobile content is how easy it is to share, which means it has major viral potential. When users stumble upon something valuable, they love passing it along to friends and family. That not only gets you lots of free publicity but could also kickstart a viral buzz for a marketing campaign.
Mobile marketing is like a big toolbox full of ways to connect with consumers. Most website visitors these days are on their phones, and mobile apps offer a tailored experience. And don’t forget about sms texts – with a 98% open rate, they’re hard to ignore. You can also use QR codes out and about or in print ads. Just scan with your phone to unlock more deals and info.
Nowadays, most consumers go online using their mobile devices, making it a prime spot to get your marketing messages out there. Also, since people tend to have their smartphones glued to them all day, it’s way easier to catch their eye compared to other types of ads.
When it comes to mobile marketing, you can zero in on specific groups like never before. If you’re aiming for the young crowd – platforms like Snapchat are very popular with that age group. So, you can tailor your messages right to your target audience, making it way more likely they’ll sit up and take notice.
Mobile ads are killer for getting your brand out there and reaching new customers. They are usually more attention-grabbing than your run-of-the-mill ads, and you can target users based on where they are, what they’re into, and even the apps they love.
Mobile marketing packs a punch when it comes to boosting sales and cash flow. Craft laser-focused campaigns and fire them off using tools like push notifications to nudge customers towards making a purchase. Coupled with some mobile coupons and discounts – you’re sure to sweeten the deal and acquire those customers.
With mobile marketing, you can keep your customers engaged with content that’s right up their alley and right on time. Send out push notifications or texts to keep them in the loop about what’s new with your business. In addition, you can use mobile marketing to build up serious loyalty and keep those customers coming back for more.
In today’s world, where mobile gadgets rule the roost, having a mobile marketing strategy is a must to keep up with the competition. It helps businesses reach, hook, and retain onto their target audience in this mobile-centric world.
Brands have to dive deep into market research to understand what is going on out there, identify any gaps, and then come up with a solid game plan for mobile marketing.
As mobile technology keeps on evolving, interactive experiences are going to get even more exciting, personalised, and data-driven, letting businesses really connect with their customers.
We use Channel Mobile for all our mobile marketing needs. Their team is an absolute pleasure to work with and have not just provided us with great service, but really good advice. We’re always happy when we get to work on a new project with them.
We used Channel Mobile as our partner for Klipdrift’s national end of year activity and were thrilled overall by the service received. Samantha was especially efficient and quick to help us to sort out issues that arose or respond to questions from consumers, even scanning our social media and responding to queries immediately. We enjoyed working with such a professional partner and have no hesitation in recommending them.
We utilise Channel Mobile’s USSD and airtime tools and would not look anywhere else! We feel very safe knowing these portions of our campaigns are well taken care of with seamless integrations and lightning-speed turnaround times. Channel Mobile is a true pleasure to work with and never delay in answering and explaining the hundreds if questions and queries we have given them over the years in a friendly thorough manner.
We enjoy working with the Channel Mobile team, who have been very proactive in ensuring our solution continues to evolve through their data driven approach to solution design.We rely heavily on our customer service channels, and their WhatsApp and AgentChat solutions are fully integrated into our systems and dynamically routes customers through their own unique business workflow. It has produced amazing results across our customer service metrics.
Channel Mobile helped us with one of our key challenges – trying to manage WhatsApp as an inbound customer support channel. Their proprietary AgentChat chat engagement software has helped facilitate application completion, account enquiries, complaint resolution and collections support.The growth has been staggering, and we have full visibility of our team’s performance, from volumes of chats handled, to average response times and average chat times on an agent by agent basis. We’ve particularly enjoyed the Channel Mobile data driven approach that has helped us identify and improve hidden bottlenecks in our existing workflows.
Since working with Channel Mobile, we have found their WhatsApp chatbot & customer routing solution to have had a significantly positive effect on our business. Not only has the solution improved our customer experience and NPS scores, but it has also resulted in us closing our telephonic support channels due to the asynchronous messaging flows that allows our agents to manage a number of chats simultaneously.We have enjoyed working with the Channel Mobile team, who are highly experienced and who have helped solve a uniquely complex business problem through their solution.
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You can cancel your account at any time without any additional costs. However, credit from already processed payments will be lost and will not be refunded. We will service you till the end of the month you have paid for and will not bill you further.
Yes – we are happy to offer you discounts for extended campaigns.
Absolutely! We will assist you from defining your goals, to planning the competition mechanics:
As part of the application process for a WhatsApp Business Account, a Facebook Business Manager ID is required. Without it, WhatsApp will not approve your Business Account application.As your WhatsApp Business Solution provider, we will handle all the necessary admin and paperwork.
It takes at around two weeks for WhatsApp to approve a business for using WhatsApp Business, if all the correct information is provided.