The youth market has always been a key market for advertisers and marketers. Brands which are youth-orientated depend on them while brands with a broader demographic understand that engaging young people can help to ensure a flow of custom over many years. As today’s generation of young people have literally grown up with mobile devices, … Continue reading Campaigning to the youth market through mobile
Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses has had to make changes to their marketing strategy as a lot of their … Continue reading Load shedding leaving your marketing campaign in the dark?
With more active and engaged cellphone users in this country today than ever before, a smart mobile marketing campaign is the most effective way to market your company, brand and service this holiday season. It’s direct, interactive and far cheaper than traditional marketing campaigns that often result in a ‘hit and miss’ approach. Mobile marketing … Continue reading ‘Tis the season to be mobile…
Ebola is the latest pandemic to hit the world. The virus has infected approximately 8 000 people and has caused nearly 4 000 deaths in five West African countries, since the first outbreak in March earlier this year. The rest of the world is on high alert regarding this pandemic, so how do we inform … Continue reading Mobile marketing and Ebola in Africa.
If you’ve ever topped up with airtime, then you’re already familiar with, or rather, used USSD technology? But, like many out there, the nitty gritty’s around how it actually works, remains a mystery. Well after reading this article you will have a better understanding of what USSD really is. I will be answering all the … Continue reading USSD – what’s the big fuss anyway?
Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South Africa. Of those 32 million own a cell phone, 53% of those adults are below age 35, 78% are black and 55% live in urban areas. More females own smartphones than men, with females dominating … Continue reading ‘Please call me’ still beats WhatsApp in SA
Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will stay loyal to a brand, but will also steer future business in the right direction. Loyalty programmes on mobile allows the customer to receive specific deals customised for them, allows the client to access … Continue reading How Mobile Can Reward Loyalty – Thick and Thin
The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is proving to be a colourful blend of skill, entertainment and the obligatory side dish of on-and-off the field drama. Bet’s are raging and already people are splitting allegiances and choosing new finalists to support. At least 40% … Continue reading Get Your Mobile Marketing Samba On!
Mobile marketing trends in terms of penetration in Africa hit 80% in the first quarter of 2013 and is still growing at an annual rate of 4.2% – a rate faster than anywhere else in the world. There is no surprise that mobile is the most pervasive mass media in Africa. The videos below will … Continue reading Mobile Statistics in Africa
Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand, Channel Mobile is leading the way by developing innovative platforms for real engagement across the African continent. New business opportunities, new markets, new innovative campaigns to get across borders are … Continue reading Channel Mobile leads the way into Africa