Tag Archives: Marketing Strategy

showrooming

Mobile – your new shopping buddy

In this day and age of the mobile connected consumer, mobile marketing and mobile couponing have become an important part of the average global shopper’s lifestyle. Research tells us that the global reality is that 1 in 3 Smartphone owners use their device while shopping. In South Africa, our average shoppers aren’t excluded from this … Continue reading Mobile – your new shopping buddy

sms

The 5 Fundamental Metrics to Assess the Effectiveness of Your SMS Marketing Campaign

Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. In order to do this effectively, the key metrics need to be identified, measured and analysed in order to learn and improve future campaigns. Analysis of delivery … Continue reading The 5 Fundamental Metrics to Assess the Effectiveness of Your SMS Marketing Campaign