The youth market has always been a key market for advertisers and marketers. Brands which are youth-orientated depend on them while brands with a broader demographic understand that engaging young people can help to ensure a flow of custom over many years. As today’s generation of young people have literally grown up with mobile devices, … Continue reading Campaigning to the youth market through mobile
Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses has had to make changes to their marketing strategy as a lot of their … Continue reading Load shedding leaving your marketing campaign in the dark?
The start of a new year always brings challenges on how to improve your business, new ways of attracting your market and getting the best return on investment for money spent. Channel Mobile has put together some key elements, for you to be ahead of the competitive pack in 2015. 1. Focus on Mobile Mobile … Continue reading Mobile Marketing for 2015: 7 Key Factors.
Ebola is the latest pandemic to hit the world. The virus has infected approximately 8 000 people and has caused nearly 4 000 deaths in five West African countries, since the first outbreak in March earlier this year. The rest of the world is on high alert regarding this pandemic, so how do we inform … Continue reading Mobile marketing and Ebola in Africa.
Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South Africa. Of those 32 million own a cell phone, 53% of those adults are below age 35, 78% are black and 55% live in urban areas. More females own smartphones than men, with females dominating … Continue reading ‘Please call me’ still beats WhatsApp in SA
Mobile marketing statistics Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget. At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions … Continue reading Mobile marketing statistics to help justify your budget
In this day and age of the mobile connected consumer, mobile marketing and mobile couponing have become an important part of the average global shopper’s lifestyle. Research tells us that the global reality is that 1 in 3 Smartphone owners use their device while shopping. In South Africa, our average shoppers aren’t excluded from this … Continue reading Mobile – your new shopping buddy
Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. In order to do this effectively, the key metrics need to be identified, measured and analysed in order to learn and improve future campaigns. Analysis of delivery … Continue reading 5 Metrics to Assess the Effectiveness of Your SMS Marketing
The Time is Now for SMS Marketing In South Africa 92,8% of the population owns a mobile phone, so it’s no surprise that short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients. The SMS platform offers a unique moment for consumer engagement, where businesses are … Continue reading The Time is Now for SMS Marketing
At Channel Mobile we are all about giving back and supporting local events and charities that we believe in. In this regards, we sponsor our services to either allow charities to raise funds for their cause or help events market themselves by increasing awareness and attendance through our mobile marketing solutions, be it bulk SMS, short codes or USSD. We like … Continue reading Channel Mobile Giving Back
Your mobile subscribers want to receive your text messages. More than 90% of all text messages are opened within minutes. Mobile offers are redeemed 10 times more than print coupons. Text marketing keeps your existing customers coming back. Text marketing is affordable – NO printing or postage costs. CONTACT US today and we’ll show … Continue reading The Benefits of SMS Marketing
Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand, Channel Mobile is leading the way by developing innovative platforms for real engagement across the African continent. New business opportunities, new markets, new innovative campaigns to get across borders are … Continue reading Channel Mobile leads the way into Africa
Across the globe there are on-going conflicting claims surrounding the effectiveness of mobile Internet advertising. Mindshare, a global media agency network conducted a survey consisting of 42 000 consumers across 42 countries to draw the conclusion that people still prefer accessing the Internet on their personal computers or desktops, rather than their phones. More than … Continue reading Mobile Penetration into Africa
Every business should have a great understanding of who their target market is, that is however one side of the coin. Through today’s technology and in depth analytics we are able to follow the path to purchase and learn the demographics of our target audience. Once we know who these people are; their age, gender … Continue reading The Power to Reach all LSM Groups