Tag Archives: Mobile Penetration

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Marketing in Africa? SMS is definitely not worth writing off

The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information. SMS remains a powerful channel because it can be used to reach nearly anyone with a GSM … Continue reading Marketing in Africa? SMS is definitely not worth writing off

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Mobile Penetration into Africa

Across the globe there are on-going conflicting claims surrounding the effectiveness of mobile Internet advertising. Mindshare, a global media agency network conducted a survey consisting of 42 000 consumers across 42 countries to draw the conclusion that people still prefer accessing the Internet on their personal computers or desktops, rather than their phones. More than … Continue reading Mobile Penetration into Africa