Tag Archives: Mobile Penetration

General News

Marketing in Africa? SMS is definitely not worth writing off

Marketing in Africa The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way...

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General News

Mobile Penetration into Africa

Mobile Penetration into Africa Across the globe there are on-going conflicting claims surrounding the effectiveness of mobile Internet advertising. Mindshare, a global media agency network...

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