Mobile doesn’t just matter in South Africa. It pretty much defines the country’s technological landscape. We are, after all, talking about a country with more SIM cards than people (mobile penetration is at around 128%). It’s how the majority of people in the country access the internet and social networks. If you plan on using … Continue reading Key stats on South African mobile space.
Mobile marketing statistics Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget. At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions … Continue reading Mobile marketing statistics to help justify your budget