Tag Archives: SMS Marketing Campaign

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The 5 Fundamental Metrics to Assess the Effectiveness of Your SMS Marketing Campaign

Like with any marketing campaign, the only way to tell if your SMS campaign is working is to consistently measure and analyse the key areas of the campaign. In order to do this effectively, the key metrics need to be identified, measured and analysed in order to learn and improve future campaigns. Analysis of delivery … Continue reading The 5 Fundamental Metrics to Assess the Effectiveness of Your SMS Marketing Campaign