The youth market has always been a key market for advertisers and marketers. Brands which are youth-orientated depend on them while brands with a broader demographic understand that engaging young people can help to ensure a flow of custom over many years. As today’s generation of young people have literally grown up with mobile devices, … Continue reading Campaigning to the youth market through mobile
Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South Africa. Of those 32 million own a cell phone, 53% of those adults are below age 35, 78% are black and 55% live in urban areas. More females own smartphones than men, with females dominating … Continue reading ‘Please call me’ still beats WhatsApp in SA
Mobile doesn’t just matter in South Africa. It pretty much defines the country’s technological landscape. We are, after all, talking about a country with more SIM cards than people (mobile penetration is at around 128%). It’s how the majority of people in the country access the internet and social networks. If you plan on using … Continue reading Key stats on South African mobile space.