With more active and engaged cellphone users in this country today than ever before, a smart mobile marketing campaign is the most effective way to market your company, brand and service this holiday season. It’s direct, interactive and far cheaper than traditional marketing campaigns that often result in a ‘hit and miss’ approach. Mobile marketing … Continue reading ‘Tis the season to be mobile…
Ebola is the latest pandemic to hit the world. The virus has infected approximately 8 000 people and has caused nearly 4 000 deaths in five West African countries, since the first outbreak in March earlier this year. The rest of the world is on high alert regarding this pandemic, so how do we inform … Continue reading Mobile marketing and Ebola in Africa.
If you’ve ever topped up with airtime, then you’re already familiar with, or rather, used USSD technology? But, like many out there, the nitty gritty’s around how it actually works, remains a mystery. Well after reading this article you will have a better understanding of what USSD really is. I will be answering all the … Continue reading USSD – what’s the big fuss anyway?
Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will stay loyal to a brand, but will also steer future business in the right direction. Loyalty programmes on mobile allows the customer to receive specific deals customised for them, allows the client to access … Continue reading How Mobile Can Reward Loyalty – Thick and Thin
Mobile doesn’t just matter in South Africa. It pretty much defines the country’s technological landscape. We are, after all, talking about a country with more SIM cards than people (mobile penetration is at around 128%). It’s how the majority of people in the country access the internet and social networks. If you plan on using … Continue reading Key stats on South African mobile space.
USSD has been around for some time now. These versatile codes have been used for almost anything, to getting help in emergency situation to even checking your bank balance when you’re not close to an ATM. The longevity of these codes can be attributed to the fact that they work on almost every type of … Continue reading 5 Ways To Use USSD Codes for Marketing Purposes
The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is proving to be a colourful blend of skill, entertainment and the obligatory side dish of on-and-off the field drama. Bet’s are raging and already people are splitting allegiances and choosing new finalists to support. At least 40% … Continue reading Get Your Mobile Marketing Samba On!
The Time is Now for SMS Marketing In South Africa 92,8% of the population owns a mobile phone, so it’s no surprise that short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients. The SMS platform offers a unique moment for consumer engagement, where businesses are … Continue reading The Time is Now for SMS Marketing
Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand, Channel Mobile is leading the way by developing innovative platforms for real engagement across the African continent. New business opportunities, new markets, new innovative campaigns to get across borders are … Continue reading Channel Mobile leads the way into Africa
Across the globe there are on-going conflicting claims surrounding the effectiveness of mobile Internet advertising. Mindshare, a global media agency network conducted a survey consisting of 42 000 consumers across 42 countries to draw the conclusion that people still prefer accessing the Internet on their personal computers or desktops, rather than their phones. More than … Continue reading Mobile Penetration into Africa
Every business should have a great understanding of who their target market is, that is however one side of the coin. Through today’s technology and in depth analytics we are able to follow the path to purchase and learn the demographics of our target audience. Once we know who these people are; their age, gender … Continue reading The Power to Reach all LSM Groups