The “Top 3 Mobile Marketing Ideas for South Africa” walks business owners through the use of simple, cost effective mobile technologies that can be integrated to current advertising or Bulk SMS Campaigns to deliver added value and consumer interaction.
The three ideas we explore are:
- The use of Premium Rate SMS (shortcodes) for building databases.
- WAP Push Messaging (SMS URL message) for delivering content and increasing brand interactivity in Bulk SMS Campaigns.
- Quick Response Codes (QR Codes) – How to link an offline ad to a mobile device using two dimensional bar codes with embedded URL’s.