Although most people don’t know what USSD is most of us have used it before! You know that funny looking *100# number you call when topping up airtime? That’s USSD. USSD has the unique advantage of offering a simple browsing experience through a menu system.
USSD is familiar to the majority of the mobile market thanks to “please call me’s” and airtime recharging. When you apply this to research showing that 80% of urban and 94% of rural South Africans have prepaid accounts, you start to get an idea of the potential.
USSD Codes can encompass once off requests or interactive navigation with a menu based application and is extremely effective when targeting a lower LSM as it is supported by all handsets and networks and requires no internet to connect – it therefore has great reach and adoption within your market. USSD campaigns allow for a two-way exchange of a sequence of data. This data is vital user information of your target market that can be captured and stored.
Mobile devices have opened an opportunity for marketers to connect advertising to the physical world. Mobile devices currently rule over global media consumption and mobile marketing is by far the most powerful avenue to effectively reach your target market.
Almost 84% of users have noticed mobile advertising, and almost 70% have taken action after seeing a mobile ad. Now it’s time for you to take action!
- USSD Mobile Surveys
- Client feedback forms
- Information requests
- USSD based competitions for database building
- Mobile based research tools