Channel Mobile is a full-service mobile communications agency – specialising in innovative and engaging mobile communication programs, promotions and campaigns.

Channel Mobile is a mobile marketing agency based in the heart of Cape Town.

We are at the cutting edge of mobile messaging, SMS marketing tools and mobile marketing software solutions. Channel Mobile strategizes, develops, and executes results driven mobile campaigns for agencies and businesses alike.

We pioneered the use of SMS as a communication medium for South African corporate companies, being the first provider to launch a PC to mobile phone SMS solution for the automobile industry. We have since experienced tremendous growth across business industries and increased our suite of mobile communication solutions. We have over 16 years of experience in the mobile industry and at present we develop, service, maintain and support solutions for over 1,000 clients locally as well as neighbouring countries.



We traded as AppointMate from 2002 to 2008. The AppointMate application was developed to supply SMS-based service and marketing tools to small to medium sized corporations.


​The MessageMate application was a pioneer product, a stand-alone desktop SMS application that achieved remarkable success in the motor industry.


​Launched HotelCom – an SMS contact system developed and licensed by us. HotelCom created an open channel with guests, providing booking information, value-add or marketing information.


​We rebranded to encompass our full range of messaging software solutions. The brand AppointMate lives on in our premium Outlook based corporate SMS solution, AppointMate Pro.