What is USSD then?
Every time you dial *123*456# to check the airtime balance on your phone, you are using technology standard called USSD.
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USSD codes (those *123*456# numbers) offer a simple browsing experience via a menu system on your mobile phone. It is a convenient and cost-effective channel to create interactive two-way conversations with your customers in real-time.
Mobile banking and airtime recharge facilities have made use of USSD since their inception – it is still a very powerful application tool for promotions, balance checks, conducting surveys, or generating leads.
We provide bespoke USSD solutions, creating a mobile-based menu driven application customised to your business needs.
Features and Benefits
One of the biggest advantages of USSD is its ability used to transmit information at low cost across a huge spectrum of mobile phones. Even the most basic of feature phones, with no internet access, can use USSD systems successfully.
Global Compatibility
USSD works on every type of phone, from basic cellphones to the latest smartphones. This makes it a much more efficient tool than mobile applications to reach a mass market.
No Data needed
USSD codes work across all cellular networks – your consumers just need a connection to the GSM network. No internet connection required, as USSD works on voice connectivity.
It’s Interactive
USSD is super interactive; taking consumers through a logical series of menus that delivers responses with every action. Increase conversion rates on campaigns, while keeping users engaged.
Virtually Free for consumers
USSD costs are so low (60c per min), consumers are able to use these services without worrying about costs. Increase your brand accessibility, ensuring you are not limited to those who are able to afford airtime and data.
Reduce Call Centre pressure
Help to take pressure off your call centre. It provides a simple method for consumers to book appointments, check balances, and get information without the need to speak to agents. Reduce your costs and improve customer service.
Rapid and Reliable
Data exchange of USSD is up to seven times faster than SMS. The interactive navigation allows reliable two-way communication, and USSD codes work on all networks.
What companies use USSD for…
USSD has gone far beyond checking airtime balance; its interactive real-time connection is now widely used in various applications.
Customer Update
Integrate with your business systems to request updated customer information. Users can request account credits, balances, PINs etc
Rewards and Voucher
Communicate special offers to customers and send airtime and vouchers.
Marketing Survey
Send basic surveys and questionnaires that can be immediately answered by users, providing cost-effective and reliable customer feedback.
USSD is a cost-effective, and easy way of communicating with your customers.
There are various types of USSD codes available; the most common being either reverse-billed or standard rate.
- Standard rate USSD code – where the end-user is billed for sessions (20c for every 20 seconds)
- Reverse-billed codes are free for the end-user
- A shared USSD code is a code that is shared among multiple companies or services
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