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A very powerful application tool used for promotions, balance checks, surveys, or generating leads.
SMS short codes are regularly used for promotions; easy to remember for customers and easy to execute.
Send and receive messages at scale, and reach customers via Bulk SMS, MMS, or WhatsApp.
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As a leading communications consultancy, we are focused on helping brands and organisations use the power of communication to create meaningful customer connections that encourage action. Our extensive suite of communication services will help you connect with your audience when, where and how they choose. We’ll help ensure your communication strategies are effective in achieving your goals. Reach out to us in the form below, and one of our communication experts will be in touch.
Forget the web, and say goodbye to expensive and cumbersome traditional marketing. With some 23 million smartphone users in South Africa alone, mobile marketing is the natural next step in advertising and there couldn’t be a better time to take advantage of this, the next great marketing evolution.
South Africans rank high up on the list of the world’s most obsessive mobile phone users, i.e. South Africans are addicted to their phones! In research done by Electronics Hub in 2024, South Africans took the lead, spending as much as 56.80% of their day looking at screens and 31.72% of their waking hours looking at their cellphones.
As you can probably tell, this makes mobile marketing in South Africa quite the lucrative industry for those companies looking to take their marketing to greater heights.
Mobile marketing covers a range applications, from marketing that focuses exclusively on mobile apps, like WhatsApp marketing (a relatively untouched method) to the better known SMS marketing.
This is one dynamic advertising method and when you work with Channel Mobile, we can help you successfully use mobile marketing and grow your business in a way that other companies are only just discovering.
Mobile marketing encompasses all of those marketing activities targeted towards mobile phone users.
This includes SMS marketing, app marketing, push notifications, in-app advertising, mobile websites, USSD solutions, SMS shortcodes, and social media marketing on mobile devices.
What makes mobile marketing unique in South Africa?
At the moment, over 90% of South Africans own a mobile phone of some kind.
This makes the mobile phone the most accessible communication channel in South Africa.
Pair this with the fact that South Africans spend as much as 31.72% of their day looking at their device, essentially interacting with their apps, and you have a powerful tool at your disposal if you want to market your company directly into the palms of your potential client’s hands.
South Africans are also known for their early adoption of technology, which in turn creates a receptive audience for your mobile marketing strategies.
And then there is the fact that mobile marketing in South Africa allows you to target customers based on their real-time location, making your campaigns incredibly relevant and impactful, even if your audience is quite far from where you are.
Like all types of marketing, experimentation is often the key to creating a successful campaign. The good news is that mobile marketing features a range of options, suitable for all kinds of budgets as well as all kinds of marketing expectations.Â
With the range of mobile marketing options available, you are in the ideal position to tailor your strategy to perfectly suit your business needs.Â
SMS Marketing (Bulk SMS)
Everyone knows about the humble SMS, but what you might not realise is that this particular system is ideal for sending time-sensitive promotions, special offers, and loyalty programmes.Â
This form of mobile marketing is perfect for small and medium businesses with established customer lists.
App Marketing
If you have a dedicated app, one that your customers can use to browse your product catalogue, access your services, or simply use a guide or for information, mobile marketing can be incredibly useful for customer acquisition and engagement. This approach to mobile marketing can involve app store optimisation, social media promotion, and even influencer marketing.Â
This form of mobile marketing is best suited for businesses with unique app functionalities.
Push Notifications
Push notifications send short, targeted messages directly to a user’s phone screen and they are excellent for driving repeat traffic, promoting special offers, and boosting app engagement.Â
This form of mobile marketing works well for businesses with existing apps and a loyal user base, but use it with care as some clients might not be impressed if you send too many messages.
In-App Advertising
This mobile marking involves placing targeted ads within other relevant apps. This one takes a little bit of practice and know-how to get right, because you need to make sure that the app you choose to place your ad in, is actually used by your preferred customers.Â
This marketing is ideal for reaching a wider audience and acquiring new customers.
SMS Short Code Services
This powerful tool allows customers to easily opt-in to your SMS marketing list by texting a specific keyword to a designated 5-digit short code. It’s a fantastic way to generate excitement and improve engagement, encourage customers to sign up for promotions or loyalty programmes or to drive traffic to a URL of your choosing.Â
This service is well-suited for businesses of all sizes looking for a cost-effective way to build a permission-based mobile marketing list and directly engage with their audience.
USSD ServicesÂ
USSD is a menu-based system accessed by dialling a specific code on the phone. It offers a low-cost and data-light way for customers to interact with your brand directly using their mobile phones, and what’s more is that your customers won’t need an internet connection to do this.
USSD services are great for giving customers a way to check their account balance, data usage, or loyalty points through USSD menus, while it can also be used to gather real-time customer feedback, conduct quick polls, or promote offers and special deals.
USSD services are ideal for businesses targeting a broad audience in regions with limited internet connectivity or feature phone users.Â
The beauty of mobile marketing is its scalability. This means businesses of all shapes and sizes can take full advantage of the various methods.Â
Small Businesses
Start-ups, freelancers and other small companies should focus on using cost-effective strategies like SMS marketing, social media marketing, and building a user-friendly mobile website. They can also benefit from targeting local customers with location-based campaigns, if that is the goal.
Medium Businesses
In addition to the above, medium businesses should consider developing their own app, using in-app advertising, and trying out affordable bulk SMS marketing, to expand their reach and engagement.
Large Businesses
Larger companies can use a more comprehensive mobile marketing strategy, one that integrates all the mentioned tactics. These companies should also make the most of data analytics to personalise campaigns and essentially optimise the results.
Online shopping on your phone is totally normal now! M-Commerce is dominating the scene, becoming one of the hottest mobile marketing trends. It’s all about giving users easier shopping, more access, and personalised experiences.
Real-time engagement; streaming on mobile lets you chat with your audience as things happen. It’s like hanging out with them in real life and can make your bond even tighter. Plus, you can answer their questions and give feedback right away.
Did you know mobile users carry a gaming console in their hands? There are almost two billion mobile gamers worldwide! Think about putting ads in games, teaming up with game developers, or even making your own branded games to get consumers hooked.
People’s attention spans are getting shorter and shorter. Make some cool videos and throw them up on platforms like YouTube, Instagram, TikTok, and Snapchat. Just make sure they’re short, sweet, and look good to grab mobile users’ attention.
User-generated content isn’t just hot in mobile marketing, it’s a big deal across all digital marketing. It gets consumers involved in making and sharing real stuff about a brand using their phones. And that builds trust, gets people talking, and creates a real community vibe.
Loads of brands are getting on board with voice search, a big mobile marketing trend. They’re tweaking their websites to optimise voice search SEO, which boosts how easy it is to find them, especially on phones.Â
Make sure your website and content use conversational keywords. And be ready with clear, snappy answers to common voice questions.
As augmented reality keeps growing, shopping on your phone will never be the same! This technology adds digital stuff like pics, videos, 3D models, and animations onto real-life scenes. It enhances what you see by adding computer-made content to it.
Everybody’s trying to be an influencer these days. It’s a branch of influencer marketing, where you team up with content creators who have a big following on mobile apps like Instagram, YouTube, TikTok, and Snapchat.Â
To work influencer magic into your mobile marketing, make content that hits home with your audience. Partner up with mobile influencers in your field to reach more people, but make sure they’re promoting your stuff in a real, genuine way.
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Mobile marketing is notably cheaper than traditional marketing tactics, a major advantage for businesses with smaller budgets. With mobile marketing, you can reach more consumers without spending your budget like you would with traditional ads.
One of the big perks of mobile marketing – people always have their phones on them, wherever they go. You can tap into the magic of geo-targeting with mobile devices. That means you can send out messages that match up with where the user is right then and there.
When you send out marketing messages to desktops or laptops, there’s a chance the consumer might not see them right away. But with a smartphone, things work differently. For example, an organisation can instantly send out relevant, breaking news. Or a retail store can announce a one-day sale.
We know that messages that are personalised have a greater chance of recall and making consumers take action. And it’s not just content that can get personal – even push notifications can be tailored. Once you’ve got the okay to gather some data, sorting users into groups becomes a piece of cake, and that leads to powerful campaigns.
There are around 5 billion social media users worldwide, and the number is growing daily. The average daily social media usage of internet users is around 143 minutes per day, and a majority of this is on smartphones. Clearly, a mobile marketing strategy that incorporates social media makes a lot of sense. Social media can be used to enhance existing marketing efforts, or it can also be used for news, offers, and separate campaigns.
One of the best things about mobile content is how easy it is to share, which means it has major viral potential. When users stumble upon something valuable, they love passing it along to friends and family. That not only gets you lots of free publicity but could also kickstart a viral buzz for a marketing campaign.
Mobile marketing is like a big toolbox full of ways to connect with consumers. Most website visitors these days are on their phones, and mobile apps offer a tailored experience. And don’t forget about sms texts – with a 98% open rate, they’re hard to ignore. You can also use QR codes out and about or in print ads. Just scan with your phone to unlock more deals and info.
Nowadays, most consumers go online using their mobile devices, making it a prime spot to get your marketing messages out there. Also, since people tend to have their smartphones glued to them all day, it’s way easier to catch their eye compared to other types of ads.
When it comes to mobile marketing, you can zero in on specific groups like never before. If you’re aiming for the young crowd – platforms like Snapchat are very popular with that age group. So, you can tailor your messages right to your target audience, making it way more likely they’ll sit up and take notice.
Mobile ads are killer for getting your brand out there and reaching new customers. They are usually more attention-grabbing than your run-of-the-mill ads, and you can target users based on where they are, what they’re into, and even the apps they love.
Mobile marketing packs a punch when it comes to boosting sales and cash flow. Craft laser-focused campaigns and fire them off using tools like push notifications to nudge customers towards making a purchase. Coupled with some mobile coupons and discounts – you’re sure to sweeten the deal and acquire those customers.
With mobile marketing, you can keep your customers engaged with content that’s right up their alley and right on time. Send out push notifications or texts to keep them in the loop about what’s new with your business. In addition, you can use mobile marketing to build up serious loyalty and keep those customers coming back for more.
We use Channel Mobile for all our mobile marketing needs. Their team is an absolute pleasure to work with and have not just provided us with great service, but really good advice. We’re always happy when we get to work on a new project with them.
We used Channel Mobile as our partner for Klipdrift’s national end of year activity and were thrilled overall by the service received. Samantha was especially efficient and quick to help us to sort out issues that arose or respond to questions from consumers, even scanning our social media and responding to queries immediately. We enjoyed working with such a professional partner and have no hesitation in recommending them.
We utilise Channel Mobile’s USSD and airtime tools and would not look anywhere else! We feel very safe knowing these portions of our campaigns are well taken care of with seamless integrations and lightning-speed turnaround times. Channel Mobile is a true pleasure to work with and never delay in answering and explaining the hundreds if questions and queries we have given them over the years in a friendly thorough manner.
We enjoy working with the Channel Mobile team, who have been very proactive in ensuring our solution continues to evolve through their data driven approach to solution design.We rely heavily on our customer service channels, and their WhatsApp and AgentChat solutions are fully integrated into our systems and dynamically routes customers through their own unique business workflow. It has produced amazing results across our customer service metrics.
Channel Mobile helped us with one of our key challenges – trying to manage WhatsApp as an inbound customer support channel. Their proprietary AgentChat chat engagement software has helped facilitate application completion, account enquiries, complaint resolution and collections support.The growth has been staggering, and we have full visibility of our team’s performance, from volumes of chats handled, to average response times and average chat times on an agent by agent basis. We’ve particularly enjoyed the Channel Mobile data driven approach that has helped us identify and improve hidden bottlenecks in our existing workflows.
Since working with Channel Mobile, we have found their WhatsApp chatbot & customer routing solution to have had a significantly positive effect on our business. Not only has the solution improved our customer experience and NPS scores, but it has also resulted in us closing our telephonic support channels due to the asynchronous messaging flows that allows our agents to manage a number of chats simultaneously.We have enjoyed working with the Channel Mobile team, who are highly experienced and who have helped solve a uniquely complex business problem through their solution.
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There are no product contracts involved; we work on a pay as you go basis, so you can use our products with no hassle.
You can cancel your account at any time without any additional costs. However, credit from already processed payments will be lost and will not be refunded. We will service you till the end of the month you have paid for and will not bill you further.
Yes – we are happy to offer you discounts for extended campaigns.
Absolutely! We will assist you from defining your goals, to planning the competition mechanics:
As part of the application process for a WhatsApp Business Account, a Facebook Business Manager ID is required. Without it, WhatsApp will not approve your Business Account application.As your WhatsApp Business Solution provider, we will handle all the necessary admin and paperwork.
It takes at around two weeks for WhatsApp to approve a business for using WhatsApp Business, if all the correct information is provided.