Business Messaging Face-Off: RCS vs WhatsApp
When it comes to business messaging, two platforms lead the pack: Rich Communication Services (RCS) [...]
28
Aug
Aug
Unleashing the Power of Simplicity: USSD’s Reign in Africa’s Digital Arena
USSD technology, having been in existence for several decades, remains widely utilized, particularly in Africa. [...]
19
Aug
Aug
WhatsApp Flows: Simplifying Customer Engagement
WhatsApp Flows empowers you to create structured, interactive experiences directly within a WhatsApp chat. Whether [...]
13
Aug
Aug
5 Simple Methods to Grow Your Business With USSD
USSD has proven itself as a quick and cost-effective way to transact with customers and [...]
08
Aug
Aug
WhatsApp Black Friday Strategy: Drive Customer Acquisition and Loyalty
WhatsApp is still a new frontier for many marketers – and unlocking its full potential [...]
31
Jul
Jul
Enhance the post‑purchase journey with WhatsApp Utility Messages
Unlock greater customer lifetime value and loyalty by creating a conversational post-purchase experience with WhatsApp [...]
18
Jul
Jul
How to leverage the WhatsApp Business Platform: Use cases
Are you making the most of WhatsApp to connect with your customers? If not, you’re [...]
10
Jul
Jul
Master Omnichannel Marketing: Deliver Seamless Customer Experiences Every Time
Today’s customers expect seamless, consistent experiences across every channel when engaging with a brand. Yet, [...]
09
Jul
Jul
Best WhatsApp Marketing Campaign Ideas to Maximize Engagement
What turns a platform into a must-have marketing tool? The answer: 2 billion users. That’s [...]
04
Jul
Jul