What is USSD Marketing and Why it Works for Marketing First off, we’re sure you’ve dialled *100# before to top up airtime. That is a...
Whatsapp Broadcasting – The next new thing in the mobile marketing world South Africa’s population boasts an incredible number of cell phone users. Only 18%...
Multimedia Messaging Service – this is how it works The MMS service is similar to an SMS (Short Message Service) in some ways but has...
What is mobile marketing? Mobile marketing is marketing methods targeted towards uses of mobile devices such as smartphones and tablets. It can utilize advertising on...
SMS Campaigns As with all forms of communication, marketing requires a certain etiquette to ensure the effectiveness of the campaign. It is best to keep...
More on Promotional SMS Marketing Short Message Service or SMS as it is often called has become one of the most popular forms of communication...
Mobile Marketing& Your Audience If you think about the most used item that you own, what would it be? We are likely making a pretty...
Mobile Customer Behaviour Remember back in the days when owning a Motorola brick mobile phone meant that you were the envy of all your friends?...
What is USSD? We offer USSD (Unstructured Supplementary Service Data) short codes, which allows for the accessing of varying applications through mobile devices. This works...
Traditional marketing has evolved and more people are on mobile instead of desktop. Let me ask you quick question before we proceed: “When is the...
Alternative mobile ussd protocol makes accessing server-based forms possible from any mobile device, widening the scope of a recruitment campaign in areas where internet access...
Nigeria is Africa's largest mobile market with more than 125 million subscribers and a market penetration of around 75% in early 2014. The rapid growth...
Please Call Me Advertising - The benefits Businesses of any kind can benefit from using Please Call me to advertise in three ways. Firstly, by...
Mobile World Of Apps It's often said that a journey of a thousand miles begins with the first step. In the century and a half...
Campaigning to the youth market The youth market has always been a key market for advertisers and marketers. Brands which are youth-orientated depend on them...
The speed in which you are able to attend to clients during a time of frustration can take your business from mediocre to efficient. Satisfying...
Channel Mobile “Know my Rights” With human rights day coming up on Monday the 21st March we thought it would be important to share the...
Relevant Mobile Marketing 2016 With more and more people using their smart phones to do online searches it has become pivotal that your business has...
Mobile usage has become so prevalent over the last decade that chances are you’re reading this from a mobile device. Mobile marketing has become an integral...
Mobile Marketing in 2016: Mobile marketing has been on the rise over the past few years, with major changes in the way people view and...
The Onsight mobile sales app helps improve sales performance by speeding up the ordering process. Use a mobile device to show new products to customers...
Mobile Marketing Wrap Up - 2015 2015 Increases With a higher percentage of people gaining access to the internet via their phones rather than desktops,...
Dos and Don’ts of Mobile Marketing When it comes to mobile marketing it’s essential to fully understand what is allowed and what is not, what...
Mobile Marketing, Know How At Channel Mobile knowing what mobile marketing platforms are available to you is a crucial part when setting out your mobile...
Why Mobile Marketing? Many people might wonder what mobile marketing is, or what it can do for you. Channel Mobile would like to get you...
Load shedding & marketing campaigns Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these...
Mobile Marketing for 2015 The start of a new year always brings challenges on how to improve your business, new ways of attracting your market...
Time to go mobile With more active and engaged cellphone users in this country today than ever before, a smart mobile marketing campaign is the...
Mobile marketing and Ebola Ebola is the latest pandemic to hit the world. The virus has infected approximately 8 000 people and has caused nearly...
More about USSD: If you've ever topped up with airtime, then you're already familiar with, or rather, used USSD technology? But, like many out there,...
Please call me vs WhatsApp Please Call Me are very much alive in the marketing scheme of things with 37 million adults living in South...
Mobile Can Reward Loyalty Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will...
Stats on South African mobile space Mobile doesn’t just matter in South Africa. It pretty much defines the country’s technological landscape. We are, after all,...
Short Code 411 We’ve all seen and heard about them. They’re advertised on the back of cars, on billboards, as entry points for most radio...
Marketing in Africa The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way...
USSD Codes & Marketing USSD has been around for some time now. These versatile codes have been used for almost anything, to getting help in...
Mobile Marketing & The Soccer World Cup The Soccer World Cup is already well underway, and true to Brazilian culture and traditions, the event is...
Mobile marketing statistics Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget....
Mobile - your new shopping buddy In this day and age of the mobile connected consumer, mobile marketing and mobile couponing have become an important...
Like with any marketing campaign, the only way to see the Effectiveness of Your SMS Marketing is to consistently measure and analyze the key areas...
The Time is Now for SMS Marketing In South Africa 92,8% of the population owns a mobile phone, so it’s no surprise that short message...
Channel Mobile Giving Back At Channel Mobile we are all about giving back and supporting local events and charities that we believe in. In this regards, we...
The Benefits of SMS Marketing: Your mobile subscribers want to receive your text messages. More than 90% of all text messages are opened within minutes....
Mobile Statistics in Africa Mobile marketing trends in terms of penetration in Africa hit 80% in the first quarter of 2013 and is still growing...
Africa & Mobile Marketing Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a...
More on what your Mobile Phone can do Apart from phone calls, messaging and accessing the web; mobile phones can be more useful than we...
In today’s modern communication age, instant pervasive connectivity is the defining feature. We are all electronically connected – clients, suppliers, colleagues, business leads, family and friends....
Mobile Penetration into Africa Across the globe there are on-going conflicting claims surrounding the effectiveness of mobile Internet advertising. Mindshare, a global media agency network...
The Power to Reach all LSM Groups Every business should have a great understanding of who their target market is, that is however one side...
More on the Mobile Masterclass If you would like a deeper understanding of the South African mobile landscape then please feel free to download the...
Mobile Marketing Ideas for South Africa The "Top 3 Mobile Marketing Ideas for South Africa" walks business owners through the use of simple, cost effective mobile technologies that can...
How to avoid spamming & spying In this video we run through a few techniques to avoid the mistake of either spying on or spamming...
Channel Mobile were recently featured on the Heavy Chef Project. Mike came in and asked how we would go about increasing a restaurant and catering businesses...
Published on 1, In Edition 29/05/09 0101sv2905mobmark - (www.businessday.co.za) THE corporate dinosaur is getting younger as mobile-phone technology offers cost-effective solutions for expensive business processes....
The corporate dinosaur is getting younger as mobile phone technology offers cost-effective solutions for expensive business processes. Through mobile phone technology, businesses can rely on customized SMS software to do...
AppointMate is getting a new look AppointMate Re-branding! Channel Mobile goes live! www.channelmobile.co.za AppointMate has redefined itself into a holistic mobile solutions company. Channel Mobile is...
The future of SMS There has been a lot of debate regarding the future and longevity of the telecommunication solution known as SMS. The questions...