Category Archives: Articles
Craft Engaging WhatsApp Message Templates
Leverage WhatsApp’s massive reach (> 95% open rates!) for powerful customer engagement and promotions. Sending [...]
Apr
RCS – Rich Communications Services
RCS: The Future of Business Messaging SMS messaging is evolving. With Google’s recent expansion of [...]
Apr
AI in Customer Service: Enhancing, Not Replacing, the Human Touch
Artificial intelligence is making its way into unexpected places – fast food, call centres, and [...]
Apr
Mobile Marketing: Definition, How It Works, and Examples
Introduction Mobile marketing is a dynamic segment of digital marketing that focuses on reaching consumers [...]
Oct
SMS Marketing: How to Master One of the Oldest Mobile Marketing Techniques
Introduction SMS Marketing is a powerful tool in the digital marketing landscape. With almost everyone [...]
Sep
WhatsApp Marketing: The Untapped Goldmine for South African Businesses
WhatsApp, the globally renowned messaging app owned by Meta, has changed the way people communicate. [...]
Sep
The Rise of Mobile Marketing: Tapping into South Africa’s Smartphone Boom
Introduction Mobile marketing has become an unstoppable force, shaping how we live, interact, purchase, and [...]
Sep
How Small Business Owners can Increase their Reach with Mobile Marketing in South Africa
If you’ve tried all the other marketing techniques and you are just not seeing a [...]
Jun
The Advantages and Disadvantages of Mobile Marketing in South Africa
With one of the highest mobile penetration rates on the continent, it’s clear that South [...]
Jun