Category Archives: Articles
How AI personalization is transforming customer experience
What is AI Personalization? AI powered personalization enables businesses to deliver highly tailored products, services, [...]
May
How will Apple’s arrival in the Google-dominated realm of RCS reshape the business of messaging?
Apple’s integration of Rich Communication Services (RCS) with their September 2024 release of iOS 18 [...]
May
Craft Engaging WhatsApp Message Templates
Leverage WhatsApp’s massive reach (> 95% open rates!) for powerful customer engagement and promotions. Sending [...]
Apr
RCS – Rich Communications Services
RCS: The Future of Business Messaging SMS messaging is evolving. With Google’s recent expansion of [...]
Apr
AI in Customer Service: Enhancing, Not Replacing, the Human Touch
Artificial intelligence is making its way into unexpected places – fast food, call centres, and [...]
Apr
Mobile Marketing: Definition, How It Works, and Examples
Introduction Mobile marketing is a dynamic segment of digital marketing that focuses on reaching consumers [...]
Oct
SMS Marketing: How to Master One of the Oldest Mobile Marketing Techniques
Introduction SMS Marketing is a powerful tool in the digital marketing landscape. With almost everyone [...]
Sep
WhatsApp Marketing: The Untapped Goldmine for South African Businesses
WhatsApp, the globally renowned messaging app owned by Meta, has changed the way people communicate. [...]
Sep
The Rise of Mobile Marketing: Tapping into South Africa’s Smartphone Boom
Introduction Mobile marketing has become an unstoppable force, shaping how we live, interact, purchase, and [...]
Sep