Category Archives: Articles
Make WhatsApp Business Buttons Work for You
Adding pre-defined reply buttons to your WhatsApp messages makes it incredibly easy for customers to [...]
Jun
WhatsApp Catalogue For Driving Conversions
A WhatsApp Catalogue is a game-changer for businesses. It creates a virtual storefront where you [...]
Jun
Innovating for tomorrow’s retail experience with Generative AI
We have entered a defining era in retail, powered by generative AI (GenAI). It’s transforming [...]
Jun
How AI personalization is transforming customer experience
What is AI Personalization? AI powered personalization enables businesses to deliver highly tailored products, services, [...]
May
How will Apple’s arrival in the Google-dominated realm of RCS reshape the business of messaging?
Apple’s integration of Rich Communication Services (RCS) with their September 2024 release of iOS 18 [...]
May
Craft Engaging WhatsApp Message Templates
Leverage WhatsApp’s massive reach (> 95% open rates!) for powerful customer engagement and promotions. Sending [...]
Apr
RCS – Rich Communications Services
RCS: The Future of Business Messaging SMS messaging is evolving. With Google’s recent expansion of [...]
Apr
AI in Customer Service: Enhancing, Not Replacing, the Human Touch
Artificial intelligence is making its way into unexpected places – fast food, call centres, and [...]
Apr
Mobile Marketing: Definition, How It Works, and Examples
Introduction Mobile marketing is a dynamic segment of digital marketing that focuses on reaching consumers [...]
Oct