Category Archives: General News

Enhance the post‑purchase journey with WhatsApp Utility Messages

Unlock greater customer lifetime value and loyalty by creating a conversational post-purchase experience with WhatsApp [...]

How to leverage the WhatsApp Business Platform: Use cases

Are you making the most of WhatsApp to connect with your customers? If not, you’re [...]

Master Omnichannel Marketing: Deliver Seamless Customer Experiences Every Time

Today’s customers expect seamless, consistent experiences across every channel when engaging with a brand. Yet, [...]

Make WhatsApp Business Buttons Work for You

Adding pre-defined reply buttons to your WhatsApp messages makes it incredibly easy for customers to [...]

WhatsApp Catalogue For Driving Conversions

A WhatsApp Catalogue is a game-changer for businesses. It creates a virtual storefront where you [...]

Innovating for tomorrow’s retail experience with Generative AI

We have entered a defining era in retail, powered by generative AI (GenAI). It’s transforming [...]

Mobile Marketing: Definition, How It Works, and Examples

Mobile marketing isn’t just another branch of digital marketing – it’s where the conversation between [...]

SMS Marketing: How to Master One of the Oldest Mobile Marketing Techniques

Introduction SMS Marketing is a powerful tool in the digital marketing landscape. With almost everyone [...]

WhatsApp Marketing: The Untapped Goldmine for South African Businesses

WhatsApp, the globally renowned messaging app owned by Meta, has changed the way people communicate. [...]