How recruiters can benefit from the WhatsApp Business API

The WhatsApp Business API offers excellent ways to relieve some of the pressure on your recruiting team. Better service and processes provide a smooth interaction with job seekers, but most critical is having a secure and private forum for confidential conversations and information sharing.

Today’s market is extremely competitive right now, and if you don’t find a candidate within two or three weeks, you risk losing them to your competitors. Communication should be easy, and you do not want to lose momentum.

Great Ways to Interact

When done correctly and through verified partners, WhatsApp can help recruiters tap into a world of opportunities. Emails and calls often go unanswered, while WhatsApp means more instantaneous responses from candidates.

  • Receive status updates on job applications
  • Automation allows candidates to ask questions about next steps, or the company 24/7
  • Get to know the brand personality and assess culture fit
  • Complete their application in just a few minutes

Automatic Replies

The WhatsApp chatbot enables businesses to respond to any message instantly 24/7, and handle all those frequently asked questions — so you don’t have to. Automatic replies to get the conversation going and retrieve and share the first bits of information.

Craft actual responsive, meaningful messages asking for more information from your candidates – where they live, type of job they’re interested in and what experience they have.

Here are some examples of typical recruitment interactions:

Job interview invitation message

Hi [NAME]. Please see how to get to our office [MAP_URL] for your interview tomorrow. Let me know if you need anything further. We looking forward to meeting with you.

Hi [NAME]. We are looking forward to meeting you tomorrow at [16]. Please note traffic is usually quite busy then so allow extra time to get here. Feel free to contact me if you need any directions.

Follow up message after an interview

Hi [NAME]. Thank you for coming in today. It was great to meet you. Keep an eye on your inbox – I will send you the assignment we talked about this week. Feel free to contact me if you have any questions. Have a great day!

Rearrange an interview message

Hi [NAME]. Due to [A DIARY CONFLICT], we need to reschedule your interview tomorrow. Are you available on [Friday at 2pm] instead? Let me know if that works for you or if you prefer another day or time. Apologies for any inconvenience.

Message to reconnect with previous applicant

Hi [NAME]. I am [YOUR_NAME] from [COMPANY_NAME]. We are hosting a careers day on [DATE]. We’d love to see you there to chat about new vacancies. If you’re interested, please let me know and I can send you some more details. Have a great day.

Perfect tool for recruitment

Most candidates say they never hear back from recruiters after their job application. With WhatsApp, jobseekers now receive real-time alerts about their application status, or arrange an interview.

  • It’s instant – candidates can get in touch quickly and easily from their mobile
  • No spam. WhatsApp prevents companies from sending unapproved messages to their users after the fixed 24-hour support window
  • It’s discreet. Candidates can apply on WhatsApp without having to worry about their manager monitoring their activity on LinkedIn or how often they dash out to take a call
  • It’s conversational. Provide all the necessary information to support the decision-making process.

The WhatsApp Business API can be a very useful recruiting tool, and it’s not utilized enough. Improving the candidate experience will attract the best talent, and can help find those in-demand people you’re searching for.