Automate Customer Service and Sales With An AI Chatbot

AI chatbots are no longer futuristic ideas  –  they’re essential tools businesses use right now [...]

What Is 2FA And How To Use It To Create An Effective Authentication Solution

Implementing Two Factor Authentication (2FA) is a reliable method for safeguarding both your data and [...]

Business Messaging Face-Off: RCS vs WhatsApp

When it comes to business messaging, two platforms lead the pack: Rich Communication Services (RCS) [...]

Unleashing the Power of Simplicity: USSD’s Reign in Africa’s Digital Arena

USSD technology, having been in existence for several decades, remains widely utilized, particularly in Africa. [...]

WhatsApp Flows: Simplifying Customer Engagement

WhatsApp Flows empowers you to create structured, interactive experiences directly within a WhatsApp chat. Whether [...]

5 Simple Methods to Grow Your Business With USSD

USSD has proven itself as a quick and cost-effective way to transact with customers and [...]

WhatsApp Black Friday Strategy: Drive Customer Acquisition and Loyalty

WhatsApp is still a new frontier for many marketers – and unlocking its full potential [...]

Enhance the post‑purchase journey with WhatsApp Utility Messages

Unlock greater customer lifetime value and loyalty by creating a conversational post-purchase experience with WhatsApp [...]

How to leverage the WhatsApp Business Platform: Use cases

Are you making the most of WhatsApp to connect with your customers? If not, you’re [...]