A cleverly timed campaign to create awareness by Bata Toughees, focused around “Back to School”.

For every pair of Bata shoes purchased, registered and verified, the consumer received a R25 voucher for Shoprite, KFC, CNA or airtime.

Product: WhatsApp
Prize:

For every pair of Bata shoes purchased, registered and verified, the consumer received a voucher for Shoprite, KFC, CNA or airtime.

Entry Mechanic:
  • A reward “scratch card” was handed to the qualifying consumer by the teller once a verified sale was made. Consumers were prompted to enter via WhatsApp mechanic which involved various registration and verification steps to avoid fraudulent activity.

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