Category Archives: General News
5 Simple Methods to Grow Your Business With USSD
USSD has proven itself as a quick and cost-effective way to transact with customers and [...]
Aug
WhatsApp Black Friday Strategy: Drive Customer Acquisition and Loyalty
WhatsApp is still a new frontier for many marketers – and unlocking its full potential [...]
Jul
Enhance the post‑purchase journey with WhatsApp Utility Messages
Unlock greater customer lifetime value and loyalty by creating a conversational post-purchase experience with WhatsApp [...]
Jul
How to leverage the WhatsApp Business Platform: Use cases
Are you making the most of WhatsApp to connect with your customers? If not, you’re [...]
Jul
Master Omnichannel Marketing: Deliver Seamless Customer Experiences Every Time
Today’s customers expect seamless, consistent experiences across every channel when engaging with a brand. Yet, [...]
Jul
Make WhatsApp Business Buttons Work for You
Adding pre-defined reply buttons to your WhatsApp messages makes it incredibly easy for customers to [...]
Jun
WhatsApp Catalogue For Driving Conversions
A WhatsApp Catalogue is a game-changer for businesses. It creates a virtual storefront where you [...]
Jun
Innovating for tomorrow’s retail experience with Generative AI
We have entered a defining era in retail, powered by generative AI (GenAI). It’s transforming [...]
Jun
Mobile Marketing: Definition, How It Works, and Examples
Introduction Mobile marketing is a dynamic segment of digital marketing that focuses on reaching consumers [...]
Oct