Stats on South African mobile space
Mobile doesn’t just matter in South Africa. It pretty much defines the country’s technological landscape. We are, after all, talking about a country with more SIM cards than people (mobile penetration is at around 128%).
It’s how the majority of people in the country access the internet and social networks. If you plan on using that knowledge to market your products and services to people in the country, you need to know a bit more than that though.