WhatsApp limits free business broadcasts as Meta introduces a new message credits system that changes how businesses use WhatsApp Business broadcasts. The new update reduces the number of free broadcast messages businesses can send each month, requiring companies to purchase additional message credits once their monthly allowance has been reached. This change will impact how businesses plan customer communications, promotions, and marketing campaigns on WhatsApp.
The limit applies to business broadcasts sent from the WhatsApp Business app, not the WhatsApp Business Platform (API).
WhatsApp first started testing this feature last year with a smaller group of iOS and Android users in selected markets. After the initial trial, the update is now being expanded to more countries as WhatsApp moves towards a more structured approach to managing business messaging volumes.
The change only affects WhatsApp Business broadcasts – personal WhatsApp chats are not impacted. The number of free messages available will depend on the region where the business operates.
WhatsApp Limits Free Business Broadcasts
WhatsApp is introducing a new credit-based system for business broadcasts, which means companies will have a set number of free broadcast messages they can send each month.
Once that free allowance is used up, businesses will need to purchase additional credits to continue sending broadcast messages until the limit resets. This makes it more important for businesses to plan their campaigns carefully and use their broadcasts where they will have the biggest impact.
For businesses that rely on frequent promotions, updates, or customer notifications, keeping track of broadcast usage will become an important part of managing their WhatsApp communication strategy.
Around 35 Free Broadcasts A Month, Depending On Your Country
With the new credit system, businesses will receive a limited number of free broadcast messages each month. The exact allowance will depend on the country or region, but early reports suggest that many businesses could have access to around 35 free broadcasts per month.
The update is being rolled out gradually across different markets, with some WhatsApp Business users already seeing the change after updating the app. Businesses using WhatsApp Business on iOS, in particular, have started noticing the new broadcast limits appearing in the latest versions of the app.
For businesses that regularly send promotions, announcements, or customer updates, understanding these limits will help ensure important messages are planned and sent at the right time.
Why WhatsApp Is Making The Change
WhatsApp says the new system is aimed at reducing spam and creating a better experience for customers. While business broadcasts can be a useful way to share updates, promotions, and important information, they can also be overused.
A broadcast list allows businesses to send the same message to up to 256 contacts at once, with each customer receiving the message as a private chat. The problem is that some businesses have been sending too many broadcasts to the same audiences, often within short periods of time.
This can lead to customers feeling overwhelmed and less likely to engage with future messages. By introducing limits, WhatsApp is encouraging businesses to be more selective – sending fewer, more relevant messages that provide real value to customers.
The Future Of WhatsApp Business Messaging
WhatsApp continues to evolve from a simple messaging app into a powerful business communication platform. As more companies use WhatsApp to manage customer service, marketing, sales, and notifications, Meta is introducing new tools and controls to ensure the platform remains useful for both businesses and customers.
The introduction of message credits is another step towards creating a more structured business messaging environment. Companies that adapt by focusing on relevant, personalised communication will be better positioned to build stronger customer relationships.