Case Studies

Case study / World Wide Creative

Concept of the campaign

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Campaign Objectives:

World Wide Creative approached Channel Mobile on behalf of their client Truworths for a fully-fledged mobile campaign to be constructed and managed.

Campaign Solution:

Channel Mobile suggested they make use of our SMS, MMS and USSD services.

Personalised bulk SMS’s and MMS’s were sent out to Truworths customers informing them of the USSD string *120*3454# along with specials, news, trends etc.

On the USSD string user was then directed to a platform where they had to enter their account number. User would then receive coupon vouchers or view their accounts details.

Campaign Results:

The services were very effective with the customers as Truworths had now provided them with self-service options and rewards.

Case study / Protea Hotel

Concept of the campaign

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Campaign Objectives:

Protea Fire & Ice needed a way to better understand their customer experience.

Campaign Solution:

Channel Mobile therefore developed a mobile system that enabled Protea Fire & Ice Hotel to send bulk sms’ every morning to customers that were checking out.

The message thanked customer for their stay and had a link that prompted them to access mobi site link with a quick survey, rating their experience out of 10 at the hotel.

Case study / Savanna Namibia Short Code Campaign

Concept of the campaign

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Campaign Objectives:

Savanna wanted to build a database, increase customer engagement and increase sales.

Campaign Solution:

Channel Mobile suggested a short code campaign where you would be required to buy Savanna and sms’ your product barcode to 35050. This would increase sales, customer engagement along with build Savanna’s database through entries received.

Campaign Results:

The competition drove a lot of traffic into the bottle stores and the Savanna sales increased significantly as the user had to purchase the product before entering the competition.

  • Total entries: 136 649
  • Average Entries per Month: 27 330
  • Average Entries per Week: 6 832
  • Length of Campaign: 5 Months

Case study / Busby

Concept of the campaign

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Campaign Objectives:

Busby required a cost effective solution to rapidly SMS enable all Busby outlets throughout South Africa.

Requirements for each Busby brand was as follows:

  • Adding and removing users
  • Capping usage on each user – Daily and Monthly sending limits
  • Viewing usage and generating reports

Allow for real time reporting to be viewable online for all users.

Campaign Solution:

Channel Mobile in conjunction with Busby IT, rolled out the Outlook SMS based AppointMate Pro solution to the below brands:

Busby, Aldo, Nine West, Guess, Mango, Marion and Lindie, Esprit, Hepker’s. Kipling, Travelite

AppointMate Pro seamlessly integrated with the Microsoft Outlook e-mail client that was running each of the Busby retail outlets. This allowed each store manager access to SMS functionality within a familiar environment resulting in reduced time spent training on the system.

Campaign Results:

AppointMate Pro allowed users to configure their accounts in order to receive delivery reports and replies on sent SMS’s directly to their Inbox.

The administrator web-interface allowed Busby to manage users from creating accounts to usage on a daily and monthly basis.

The user web-interface allowed each retail outlet to log in and view their message history, delivery reports, clients replies, bulk SMS reporting details and to cancel any future dated SMS’s.


Case study / Direct Axis

Concept of the campaign


Campaign Objectives:

Direct Axis requested a system to be developed to enable the collections department to submit a data file that may be used for SMS or WAP push messaging to communicate with their client base.

They also requested a mobile payment solution to allow customers to perform the following from their mobile phones:

  • Change debit order details and dates
  • Pay outstanding amounts via credit card – mobile payment
  • Request a call-back

Campaign Solution:

Channel Mobile developed a customized message manager application that allows the collections department to send personalised messages to selected customers whose information can be drawn from the customer database. This message cane be sent either as an SMS, WAP push message or a combination of the two. This would allow the customers the ability to reply or link directly to the Mobisite.

We also developed a mobisite (WAP site) enabling customers to perform requested requests.

Campaign Results:

The client has increased collections significantly since activating the web based message manager application, and has managed to do so at a fraction of the cost of employing further debt collection staff


Case study / Galileo International

Concept of the campaign


Campaign Objectives:

Galileo required a solution that would allow all travel agency’s running their management system to communicate travel booking information via SMS.

Campaign Solution:

Channel Mobile developed and integrated a customized SMS module to sit within the Galileo Desktop. This allowed the users to SMS travel information in a single click.

The SMS tasks were automated to increase user efficiency and streamline business processes. The SMS communication system was branded as SMS-eT

Campaign Results:

SMS-eT allows for the seamless communication of information:

  • Flights (including meals, seat data and terminals)
  • E-Tickets
  • Hotel Bookings (including addresses and contact details of hotel)
  • Car Rental
  • Emergency contact details of the travel agency
  • Automated Birthday wishes
  • Passport renewal reminders
  • Pre and post trip goodwill messages

Case study / BSI Integrated Applications

Concept of the campaign

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Campaign Objectives:

BSI required SMS functionality to be added to their workshop management system. The SMS module to be integrated to their existing solution needed to allow a service advisor to:

  • Send singles as hoc SMS messages
  • Create system scheduled SMS’s for future delivery
  • Allow the return of replies and delivery reports to the sender

Campaign Solution:

Channel Mobile were able to rapidly integrate BSI to the SMS gateway through the use of their SMS Application Programming Interface (SMS API).

Campaign Results:

All requirements on the project were met whilst additional value was added by the SMS provider to BSI’s system by implementing validity periods on SMS’s and cost centers for billing


Case study / Hyundai

Concept of the campaign


Campaign Objectives:

Hyundai had the below requirements:

Phase1:

A sales lead generation and management system need to be deployed. The sales lead system needed to be user friendly to ensure rapid uptake from existing Hyundai clients and the general public.

Phase2:

The also required an Integration of Hyundai’s lead management and prospecting system, higher gear, to Channel Mobile’s SMS gateway to allow sending of corporate SMS’s to clients mobile phones.

Campaign Solution:

Channel Mobile were able to rapidly integrate BSI to the SMS gateway through the use of their SMS Application Programming Interface (SMS API).

Campaign Results:

Phase1:

For Hyundai, they were able to incorporate the PRSMS numbers into their existing advertising mediums (Radio, TV, Web and Print). This gave them a cost effective method to generate sales leads for new vehicles and create opt in databases for future communication.

Phase2:

SMS was chosen as the most effective communication channel for the lead management system.

Maintaining contact with sales leads and customers via SMS is:

  1. Immediate
  2. Cost effective
  3. Creates an open two way communication channel whereby a lead/client can reply in real time
  4. Delivery reporting on the Sent SMS’s is accurate and runs in real time
  5. Leads/clients do not change their mobile numbers as frequently as e-mail addresses (number portability)
  6. SMS is an immediate and non-obstructive communication medium where leads/clients can respond faster
  7. Higher response rates to SMS communication as opposed to e-mail

Case study / Checkout Supermarket

Concept of the campaign

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Campaign Solution:

Channel Mobile created a USSD competition where the dial string of *120*5858# was placed on the till slip with every purchase. Consumers were prompted to enter till slip number and the 4 digit under the store name found on their till slip. With this also came an option to select gender, gender over or under 40. Consumers entered to stand a chance of possibly winning their share of R 1 million.

Campaign Results:

Through the USSD questions we were able to provide data on the most shopping gender and also whether or not they fell above or below 40.

Our findings were that:

  • Total Entries: 73 196
  • Average entries per month: 26 456.39
  • Average entries per week: 6 173.16
  • Duration of campaign: 13 weeks

Case study / Gordons Gin National Cycle Campaign

Concept of the campaign


Campaign Objectives:

Gordons Gin wanted to run a campaign that would raise brand awareness and possibly drive sales.

Campaign Solution:

Channel Mobile strategized, developed and managed a national campaign for Gordons Gin. The campaign allowed entrants the opportunity to stand in chance of winning R50 000. Competition was a simple USSD string of dialling *120*7733# and responding with basic information, product barcode and prompted to answer a question.

Campaign Results:

  • Total Entries: 1 736
  • Average entries per month: 868
  • Average entries per week: 202.53
  • Duration of campaign: 9 weeks

Case study / Hunters Extreme USSD Campaign

Concept of the campaign


Campaign Objectives:

Hunters Extreme was looking into updating and cleansing their database, along with creating brand awareness, increase sales and drive traffic to their Facebook page.

Campaign Solution:

Based on Hunters extreme’s objectives, we suggested a USSD competition that would be assisted by bulk sms for campaign awareness.

The bulk sms were distributed out first to make Hunters followers aware of the USSD dial string survey.

The USSD string required user to dial *120*3345# and they could WIN their share of R50 000 worth of airtime with Hunters. This was a survey consisting of 6 questions where the first 5000 entries received R10 airtime on competition of the survey.

Campaign Results:

The campaign was extremely successful with an overwhelming number of entries.

  • Total Entries: 15 816
  • Average entries per month: 7 908
  • Average entries per week: 5 272
  • Total SMS’s sent: 21 000
  • Duration of campaign: 13 days

Case study / Infestation

Concept of the campaign


Campaign Objectives:

Infestation, on behalf of their client Parmalat wanted a system developed that would enable users with the product and the chance to win daily prizes. Their ultimate goal was to increase brand awareness and generate traffic through a competition distributed within a small proximity.

Campaign Solution:

Channel Mobile suggested a Parmalat’s USSD Campaign. Consumers would enter by submitting their name and the USSD code (*120*4901#) found on the product purchased. From those who competed, 10 winners were chosen daily and each taking home R30 airtime.

Campaign Results:

Within the small proximity at which the campaign was distributed, it did extremely well and generated a lot of traffic.

  • Total Entries: 15 816
  • Average entries per month: 4 464
  • Average entries per week: 1 116
  • Number of winners: 907
  • Duration of campaign: 14 weeks

Case study / Quirk JHB

Concept of the campaign


Campaign Objectives:

Quirk Johannesburg approached us on behalf of their client Dettol to strategize, develop and manage a national campaign.

They campaign was a home tester club for women trial a new product launch.

The user would be encouraged to submit a review and invite between 1-5 friends at a time to join the home tester club and the end of the campaign the club with the highest number of members would win a prize. The campaign could be experienced in 5 different languages to appeal to a larger target market.

Campaign Solution:

Channel Mobile suggested a Parmalat’s USSD Campaign. Consumers would enter by submitting their name and the USSD code (*120*4901#) found on the product purchased. From those who competed, 10 winners were chosen daily and each taking home R30 airtime.

Campaign Results:

Within the small proximity at which the campaign was distributed, it did extremely well and generated a lot of traffic.

  • Total Entries: 15 816
  • Average entries per month: 4 464
  • Average entries per week: 1 116
  • Number of winners: 907
  • Duration of campaign: 14 weeks

Case study / Savanna Braai like a Billionaire

Concept of the campaign


Campaign Objectives:

Increasing Savanna sales and provide a better assessment of the product. Increasing database for the client, drive traffic to the Savanna Facebook page along with improving brand association.

Campaign Solution:

Channel Mobile created a complex algorithm for the winner’s process selection. This would occur after entrant would complete the survey through a USSD string. The algorithm created would then control the amount of winners and total prize money awarded each day. Prizes ranged from R250, R500 or R1000 mobile cash send.

Campaign Results:

Based on the USSD string which requested ID, name, Opt In and last 4 digits of Savanna Barcode we managed the below results.

  • Total Entries: 118 757
  • Average entries per month: 60 384.92
  • Average entries per week: 14 089.81
  • Duration of campaign: 60 Days

Case study / Savanna CAN Campaign

Concept of the campaign


Campaign Objectives:

Quirk CT approached us on behalf of their client Savanna to construct the mobile element of their campaign. The idea behind the campaign was to promote the Savanna in a can. This campaign would be supported by radio ads, with content around Savanna in a can.

Campaign Solution:

We suggested a USSD for all Savanna in a can purchases allowing entrant to dial a string *120*269*Last 4 digits of barcode #. If there was a barcode print error, we could validate and inform user to enter a valid barcode.

USSD campaign was around entrant selecting their most way-out Can destination. This was a selection between CANada, CANcun, CANary Islands or CANberra.

Once selection was made users would be prompted to keep any eye on the Savanna Facebook page for details.

Campaign Results:

At the end of the results data was exported with CANcun having the most go away selections.

Here are the total results of the entire campaign:

  • Total Entries: 15 618
  • Average entries per month: 5 206
  • Average entries per week: 1 301
  • Duration of campaign: 2 months

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