World Wide Creative approached Channel Mobile on behalf of their client Truworths for a fully-fledged mobile campaign to be constructed and managed.
Channel Mobile suggested they make use of our SMS, MMS and USSD services.
Personalised bulk SMSs and MMS’s were sent out to Truworths customers informing them of the USSD string *120*3454# along with specials, news, trends etc.
On the USSD string user was then directed to a platform where they had to enter their account number. User would then receive coupon vouchers or view their accounts details.
The services were very effective with the customers as Truworths had now provided them with self-service options and rewards.
Protea Fire & Ice needed a way to better understand their customer experience.
Channel Mobile therefore developed a mobile system that enabled Protea Fire & Ice Hotel to send bulk sms’ every morning to customers that were checking out.
The message thanked customer for their stay and had a link that prompted them to access mobi site link with a quick survey, rating their experience out of 10 at the hotel.
Savanna wanted to build a database, increase customer engagement and increase sales.
Channel Mobile suggested a short code campaign where you would be required to buy Savanna and sms your product barcode to 35050. This would increase sales, customer engagement along with build Savanna’s database through entries received.
The competition drove a lot of traffic into the bottle stores and the Savanna sales increased significantly as the user had to purchase the product before entering the competition.
Busby required a cost effective solution to rapidly SMS enable all Busby outlets throughout South Africa.
Requirements for each Busby brand was as follows:
Allow for real time reporting to be viewable online for all users.
Channel Mobile in conjunction with Busby IT, rolled out the Outlook SMS based AppointMate Pro solution to the below brands:
Busby, Aldo, Nine West, Guess, Mango, Marion and Lindie, Esprit, Hepker’s. Kipling, Travelite
AppointMate Pro seamlessly integrated with the Microsoft Outlook e-mail client that was running each of the Busby retail outlets. This allowed each store manager access to SMS functionality within a familiar environment resulting in reduced time spent training on the system.
AppointMate Pro allowed users to configure their accounts in order to receive delivery reports and replies on sent SMSs directly to their Inbox.
The administrator web-interface allowed Busby to manage users from creating accounts to usage on a daily and monthly basis.
The user web-interface allowed each retail outlet to log in and view their message history, delivery reports, clients replies, bulk SMS reporting details and to cancel any future dated SMSs.
Direct Axis requested a system to be developed to enable the collections department to submit a data file that may be used for SMS or WAP push messaging to communicate with their client base.
They also requested a mobile payment solution to allow customers to perform the following from their mobile phones:
Channel Mobile developed a customized message manager application that allows the collections department to send personalised messages to selected customers whose information can be drawn from the customer database. This message can be sent either as an SMS, WAP push message or a combination of the two. This would allow the customers the ability to reply or link directly to the Mobisite.
We also developed a mobisite (WAP site) enabling customers to perform requested requests.
The client has increased collections significantly since activating the web based message manager application, and has managed to do so at a fraction of the cost of employing further debt collection staff
Galileo required a solution that would allow all travel agency’s running their management system to communicate travel booking information via SMS.
Channel Mobile developed and integrated a customized SMS module to sit within the Galileo Desktop. This allowed the users to SMS travel information in a single click.
The SMS tasks were automated to increase user efficiency and streamline business processes. The SMS communication system was branded as SMS-eT
SMS-eT allows for the seamless communication of information:
BSI required SMS functionality to be added to their workshop management system. The SMS module to be integrated to their existing solution needed to allow a service advisor to:
Channel Mobile were able to rapidly integrate BSI to the SMS gateway through the use of their SMS Application Programming Interface (SMS API).
All requirements on the project were met whilst additional value was added by the SMS provider to BSI’s system by implementing validity periods on SMSs and cost centers for billing
Hyundai had the below requirements:
Phase1:
A sales lead generation and management system need to be deployed. The sales lead system needed to be user friendly to ensure rapid uptake from existing Hyundai clients and the general public.
Phase2:
The also required an Integration of Hyundai’s lead management and prospecting system, HigherGear, to Channel Mobile’s SMS gateway to allow sending of corporate SMS’s to clients mobile phones.
Channel Mobile were able to rapidly integrate BSI to the SMS gateway through the use of their SMS Application Programming Interface (SMS API).
Phase1:
For Hyundai, they were able to incorporate the PRSMS numbers into their existing advertising mediums (Radio, TV, Web and Print). This gave them a cost effective method to generate sales leads for new vehicles and create opt in databases for future communication.
Phase2:
SMS was chosen as the most effective communication channel for the lead management system.
Maintaining contact with sales leads and customers via SMS is:
Channel Mobile created a USSD competition where the dial string of *120*5858# was placed on the till slip with every purchase. Consumers were prompted to enter till slip number and the 4 digits under the store name found on their till slip. With this also came an option to select gender, gender over or under 40. Consumers entered to stand a chance of possibly winning their share of R 1 million.
Through the USSD questions we were able to provide data on the most shopping gender and also whether or not they fell above or below 40.
Our findings were that:
Gordon’s Gin wanted to run a campaign that would raise brand awareness and possibly drive sales.
Channel Mobile strategized, developed and managed a national campaign for Gordon’s Gin. The campaign allowed entrants the opportunity to stand in chance of winning R50 000. Competition was a simple USSD string of dialling *120*7733# and responding with basic information, product barcode and prompted to answer a question.
Hunter’s Extreme was looking into updating and cleansing their database, along with creating brand awareness, increase sales and drive traffic to their Facebook page.
Based on Hunter’s Extreme’s objectives, we suggested a USSD competition that would be assisted by bulk sms for campaign awareness.
The bulk sms were distributed out first to make Hunters followers aware of the USSD dial string survey.
The USSD string required user to dial *120*3345# and they could WIN their share of R50 000 worth of airtime with Hunters. This was a survey consisting of 6 questions where the first 5000 entries received R10 airtime on competition of the survey.
The campaign was extremely successful with an overwhelming number of entries.
Infestation, on behalf of their client Parmalat wanted a system developed that would enable users with the product and the chance to win daily prizes. Their ultimate goal was to increase brand awareness and generate traffic through a competition distributed within a small proximity.
Channel Mobile suggested a Parmalat’s USSD Campaign. Consumers would enter by submitting their name and the USSD code (*120*4901#) found on the product purchased. From those who competed, 10 winners were chosen daily and each taking home R30 airtime.
Within the small proximity at which the campaign was distributed, it did extremely well and generated a lot of traffic.
Quirk Johannesburg approached us on behalf of their client Dettol to strategize, develop and manage a national campaign.
The campaign was a home tester club for women to trial a new product launch.
The user would be encouraged to submit a review and invite between 1-5 friends at a time to join the home tester club and the end of the campaign the club with the highest number of members would win a prize. The campaign could be experienced in 5 different languages to appeal to a larger target market.
Channel Mobile suggested a Parmalat’s USSD Campaign. Consumers would enter by submitting their name and the USSD code (*120*4901#) found on the product purchased. From those who competed, 10 winners were chosen daily and each taking home R30 airtime.
Within the small proximity at which the campaign was distributed, it did extremely well and generated a lot of traffic.
Increasing Savanna sales and provide a better assessment of the product. Increasing database for the client, drive traffic to the Savanna Facebook page along with improving brand association.
Channel Mobile created a complex algorithm for the winner’s process selection. This would occur after entrant would complete the survey through a USSD string. The algorithm created would then control the amount of winners and total prize money awarded each day. Prizes ranged from R250, R500 or R1000 mobile cash send.
Based on the USSD string which requested ID, name, Opt In and last 4 digits of Savanna Barcode we managed the below results.
Quirk CT approached us on behalf of their client Savanna to construct the mobile element of their campaign. The idea behind the campaign was to promote the Savanna in a can. This campaign would be supported by radio ads, with content around Savanna in a can.
We suggested a USSD for all Savanna in a can purchases allowing entrant to dial a string *120*269*Last 4 digits of barcode #. If there was a barcode print error, we could validate and inform user to enter a valid barcode.
USSD campaign was around entrant selecting their most way-out Can destination. This was a selection between CANada, CANcun, CANary Islands or CANberra.
Once selection was made users would be prompted to keep any eye on the Savanna Facebook page for details.
At the end of the results data was exported with CANcun having the most go away selections.
Here are the total results of the entire campaign:
Do you need any help with SMSs all the way through to a Mobile Website? Feel free to fill out the form on the right and we will happily assist you with your query.